3 FIELDWORK AND ITS INTERPRETATION Theory without data is empty‚ but data without theory are blind. — C. Wright Mills FIELDWORK Anthropology distinguishes itself from the other social sciences through the great emphasis placed on ethnographic fieldwork as the most important source of new knowledge about society and culture. A field study may last for a few months ‚ a year‚ or even two years or more‚ and it aims at developing as intimate an understanding as possible of the phenomena investigated
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semester‚ we are working on writing using ethnography. I have chosen to use a restaurant for my ethnography project. I want to show how the staff of a restaurant forms their own community with in their work place‚ which sometimes carries out into the general community. I think that I will be able to prove that not only do they form their own community but also they develop bond with each other that they do not share with “outsiders”. As a staff member of Subway‚ I have found that we work together and
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the campaign‚ this creates a huge amount of stress and pressure for success. While nothing can eliminate the stress of the countdown to Election Day‚ the proper organization of a political campaign can avoid some unnecessary challenges. For my ethnography I decided
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A couple weeks ago‚ I accompanied my friend‚ Pala Agustin‚ for a day of work at her family’s restaurant‚ Banig. To be quite honest‚ I was not expecting to learn as many things as I did learn on that trip. Firstly‚ I was expecting to learn more about the fast food and food service culture‚ but to my surprise I learned more about the culture of the people who owned the restaurant. Being a close friend of Pala’s I had an emic perspective in the whole experience;
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The job of an anthropologist is complex. It requires a very diverse arsenal of talents and abilities that few can use successfully. An anthropologist must be able to observe the in-depth content of human nature within a society‚ analyze it from all aspects‚ and perform cross-cultural comparisons. The essay "Deep Play: Notes on the Balinese Cockfight" is written by a well respected anthropologist by the name of Clifford Geertz‚ who details his observations of the Balinese culture. Geertz was a
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Subway Introduction Subway is the largest restaurant franchise in the United States. The Subway chain has been established for about 38 years and it has reached number one in increased percent sales and consumer awareness over time. Subway ’s accomplishments are mainly due to its brand awareness‚ product image and diversity in the fast food industry. However‚ in the presence of strong competitive pressure from its rivals‚ Subway has to make some strategic changes in order to prosper in the
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was assigned to conduct a research on how to get international brands into Cambodian market. In order to compile this report‚ researchers have chosen one of the famous fast food restaurants‚ SUBWAY‚ as an example. Besides‚ researchers have done the fast food market analysis in order to ensure the success of SUBWAY in Cambodia. Meanwhile‚ we would like to show our appreciation to our lecture‚ Mr. Gael Campan‚ who has provided the guidance to conduct this report. Finally‚ for more detail on the
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Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965‚ and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck‚ Fred opened the first Subway Sandwich Shop in Bridgeport Connecticut in 1965. By 1974‚ the pair had opened over 16 shops around Connecticut
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What is the difference between emic and etic research? Provide examples from the field of psychology that illustrate the misapplication of both approaches to research populations in urban settings. Good day classmates: This has got to be one of the most difficult D Q ’s that I have ever encountered‚ I pray that this is correct !!! Emic research according to Marshall‚ Pierre‚ and John (1999) is the emic approach‚ which is typical of much ethnographic anthropological research‚ emphasizes
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Jessica Chiodo 11/7/12 Cultural Anthropology Prof. Scott Stull A Man Called “Bee”: Studying the Yanomamo In February of 1971‚ ethnographer Napoleon Chagnon went against all the negative outcomes of visiting a village that had never seen a foreigner before‚ to see what it was like to live with the Yanomamo people. He spent thirty-six months with the Yanomamo and eventually understood their culture completely by studying their ways through ethnographic methods. “Shanki” or the
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