Jose Bravo Anthropology 310 11/04/2007 Analysis of Anthropology Methodologies Culture is an abstract term used by anthropologists to describe a people’s way of life. The book defines culture as "the sum total of the knowledge‚ ideas‚ behaviors‚ and material creations that are learned‚ shared‚ and transmitted primarily through the symbolic system of language" (Lenkeit 26). Culture is such an important topic that anthropologists have devoted a whole subfield to its study. This subfield‚ cultural
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Snapple and Aqualisa Hints Snapple hints given during lecture. 1. Understand the Snapple customer(s). 2. Product development is important. a. how does Snapple identify new products? b. how does Snapple decide how much to produce? 3. Don’t forget to read the ethnographic research in the back of the case. Snapple Discussion Questions This is an interesting case on how entrepreneurs can make $1.7B‚ how a major firm can lose $1.3B‚ and how a well-trained manager can be a hero. Pay
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ETHNOGRAPHIC PAPER ANTH 2– WALSH FALL 2014 Students enrolled in this course will deliver a five-page ethnographic paper to their TA after lecture on Monday‚ December 1. The purpose of this paper is to familiarize students with the process of doing research and writing in sociocultural anthropology. In this paper‚ the student will address the following question: What are the everyday experiences and effects of the current drought in California? To address this question‚ students are expected to:
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Introduction In a very basic preliminary Sociology module in secondary school; as our group began to look at the broad topic of social behaviour‚ our instructor felt that viewing the popular American film “Mean Girls” would be an excellent way for us as students to start to understand the examples of how social interaction affects our day-to-day lives. Adapted from the non-fiction book Queen Bees and Wannabees‚ (Bradford 2004) which is a guide for parents with adolescent daughters that is based
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Culture Paper: 24.5 % Due on Monday‚ 12/02- Each student will select a specific culture and write a minimum 5 page paper (double spaced‚ 12pt.‚ Times New Roman) describing it utilizing an anthropological perspective. You may select any culture or subculture to write your paper on as long as conducting the research does not pose a risk to you or anyone else. Emphasis should be placed on applying the course theories and perspectives to analyze the culture (you could discuss their language‚ symbols
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Moviegoers’ Perceptions of Food & Drink at Cineplex Odeon As the start time for the Friday night film nears‚ friends‚ families‚ and partners all begin to filter into the dimly lit theatre. Nearly all are carrying‚ almost without exception‚ a bag of popcorn. But what accompanies an individual’s popcorn varies‚ including Coca-Cola‚ Twizzlers‚ or even donuts. This research project seeks to uncover these latent combinations by eliciting moviegoers’ perceptions surrounding food and drink at Cineplex
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As an introduction‚ Horace Miner in his essay provides again the definition of an anthropologist‚ in which we have to maintain an open mind regarding things we may not understand. He introduces the Nacirema people for their “exotic customs”. Extreme behaviors in human aspects that have been either suspected or been imagined can be found in this tribe. A study done on them was conducted due to many unknown (pre-study) details regarding this tribe. The Nacirema culture views the human body is “ugly
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Ethnographic Research Ethnography is a type of social science research that investigates the practices and life of a community‚ by becoming one of its members. It is based on learning about a context and the people living in it‚ by understanding their values‚ needs and vocabulary. It requires faithful reporting of what is experienced or observed‚ avoiding any interpretation or evaluation as far as possible. Within the field of experience design‚ ethnography or video ethnography are methods used to
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commercials relatable to all ages‚ like young children‚ teens‚ adults‚ grandmas and grandpas‚ and show them physically enjoying the healthy alternatives. Some fast-food restaurants are quick at promoting healthy products. For instance McDonalds and Subway. McDonalds‚ a household name is known for its franchise of cheap‚ yummy‚ hamburgers and French fries. On top of selling fried foods‚ McDonalds adds sugar to their product which keeps the body craving more‚ as a result consumers prefer their food to
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Home Work SUBWAY Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor’s Associates‚ Inc. (DAI). Subway is one of the fastest growing franchises in the world with 37‚881 restaurants in 98 countries and territories as of November 7‚ 2012. The SUBWAY® franchise system and brand is a globally acknowledged leader of: Wide choice of great
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