design intended to identify the goods or services of one seller‚ which helps him/her to differentiate from those of competitors (Kotler 2006‚ 269). Subway is first known as Pete’s Super Submarine in 1965. The name was shortened to Subway and it is also then‚ the first franchised unit was opened in 1974 in Connecticut (Subway 2008). Perhaps‚ the founder of subway - Fred DeLuca and Dr. Peter Buck - realized the importance of developing a good brand name. There are several desirable qualities for a brand
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3) You work with a general manager keen to improve the performance of the company in the coming year. Prepare a report explaining factors that improve company’s performance. Provide relevant example for each factor in illustrating your answer. If I am a manager of the Mc Donald’s‚ I will prepare a report include following factors: 1. Assess and analysis own situation 2. Define the Goal 3. Identify strategies for achieving your goals 4. Develop a plan for implementing your strategies
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Strategic Management Report 1. Introduction 1.1. Background of the Company – SUBWAY® It started when co-founder Fred DeLuca‚ then 17 years old‚ opened his first store called Peter’s Super Submarine. The business started from the idea of Fred DeLuca needing to find ways to settle his education fees to accomplish his dream of becoming a medical doctor. A friend of his family‚ Dr. Peter Buck‚ offered him a loan of $1‚000 and became his business partner to open a sandwich shop. They started their
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Porter’s Analysis February 10‚ 2013 MGT 210-001 Barriers to Entry Depending on the individual’s financial situation‚ it could be very difficult to open a “Great Steak and Potato Company” restaurant. One needs a total capital investment of approximately $180‚000 to $250‚000 which would include the initial franchise fee of $30‚000‚ royalty fee of 6%‚ and $5000 renewal fee during the 10 year term of agreement. One would also need $100‚000 to $125‚000 liquid capital for the initial startup and
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Subway Riding In Shenzhen Twenty months ago‚ I left New Jersey‚ America‚ and came to a new city named Shenzhen. When I came here at first‚ I wasn’t sure what Shenzhen would be like‚ and if I would like it. I started to fall in love with Shenzhen when I first rode the Shenzhen subway. I have to admit that subway riding in New York was definitely not on my favorite list. In New Jersey‚ there was no subway. However I remember that when I went to my mother’s office in New York City‚ we would take
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Mini Ethnography: Part 1 In my ethnography I’m going to study a coffeehouse chain‚ such as Starbucks. I will be observing as well as socializing in attempt to compare and contrast multiple characteristics one must have to face in working in such an environment. At Starbucks the Baristas must have a genuine upbeat personality to each customer. I would like to study a locally owned coffee house as well to compare the different environments and how one might keep a small business afloat when we have
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Business Assignment 2 Task 1: Subway- is an American fast food restaurant franchise that sell sandwiches and salads. It is one of the fastest growing franchises in the world 42‚777 restaurants in 108 countries. It is the largest single brand restaurant in the world and the largest restaurant operator on the globe. The SUBWAY® Brand was co-founded by Fred DeLuca‚ a 17-year-old college freshman‚ and Dr Peter Buck. The first outlet opened in Bridgeport‚ Connecticut on August 28‚ 1965 and was called
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Toronto’s Subway- Time to Expand All over the world‚ underground subway systems are relied on by millions of commuters to get to where they need to be on a daily basis. Large cities are defined by their public transit system and in many cities they are the “go to” method of transportation through the city. In New York City (NYC)‚ the fastest way to commute is by underground subway and the NYC subway transports about 7.5 million people every day. There are many benefits from having a very good and
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Certification ROP Computer Application Skills Delhi CA -Certificate of Completion with excellence from ROP Course -Food handling experience -Great Customer Service experience -Stalking/loading experience Employment Subway Livingston‚ CA Crew Member Among the major responsibilities of a Subway Sandwich Artist is to prepare all the ingredients that will be needed during his or her shift‚ create sandwiches delis‚ wraps‚ and salads‚ bake bread and cookies‚ operate the equipment in his or her station‚
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and Dave are American entrepreneurial icons for their contributions to the fast food industry. Recently these giants have been losing market share to a new segment that caters to the health conscious crowd. Such firms in this segment are Pita Pit‚ Subway‚ and on the Golden Coast Wrap It Up. Wrap It Up is a relatively new concept firm to the fast food market. This company is located around colleges along the west coast and serves customers healthy fast wraps that greasy franchised food stops cannot
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