Visual Ethnograpy in User Studies and Product and Service Development Contents * Differences between customer and user studies * User studies and visual ethnography * User study processes * Preparation * Gathering information * Joint interpretation and analysis * Presenting information in a clear format * Utilisation of information * User studies and user-centred design * Research ethics * Assignment Objective of the module
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References: Harvard Business Review: http://hbr.org/2004/07/marketing-myopia/ Marketing Myopia by Theodore Levitt Subway Restaurant: http://www.subway.com/subwayroot/default.aspx/ The New York Times: http://www.nytimes.com/2012/12/11/business/ Article “Fearing a Mile-High Punk’d Prank” by Jared Fogle
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Topic: Ethnographie s Topic Coverage • Varieties of Talk • The Ethnography of Speaking • Ethnomethodology Introduction Speech is used between different ways among different groups of people. As we will see‚ each group has its own norms of linguistic behavior. A particular group may not encourage talking for the sake of talking‚ and members of such a group may appear quite taciturn to outsiders who relish talk ‚ or they may feel overwhelmed by the demands made on them if those others insist
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Introduction of subway The goal at each SUBWAY restaurant is to offer a quality product that is made specific to each individual customers taste. Your SUBWAY sandwich is made-to-order‚ exactly the way you want it. Subway the fast-food market of submarine sandwiches and salads has more 32000 stores in ninety-one countries and generates some $12 billion in annual revenues. The franchising chain opened its first international restaurant in Bahrain in 1984. Since then subway has expanded worldwide
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formed the SUBWAY‚ a submarine sandwich restaurant. After 30 years development‚ Subway creates a sandwich empire through franchisee model and fast extent to 90 countries with more than 300000 restaurants in global range. Currently‚ economic crisis is impacted Australia and deeply bring the negative influence to Australia economic system. The data indicate Australia is involved in stagflation and unemployment reached the history record constantly. The report will addressed the issues of SUBWAY franchisee
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Ethnography Research Addressing ethnographic inquiry Frances J. Riemer Groping in the dark When I began my first ethnographic research project‚ I wasn’t an ethnographer. I was a teacher and a student‚ living in the city‚ pondering questions about education and social mobility‚ poverty and work. I had enrolled in a doctoral program and taken classes in research methods‚ but I became an ethnographer by doing the things that ethnographers do. I learned how to ask questions by asking
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assignment‚ I will choose Subway for my food business organization. This assignment will explain the SWOT analysis. Besides that‚ this will also explain the SWOT analysis for Subway which includes strengths‚ weaknesses‚ opportunities and threats. Firstly‚ I will introduce the definition and the role for SWOT. Then‚ I will introduce the history for Subway and products and services. Besides that‚ I also will explain more details about SWOT for Subway. The strengths for Subway include customizable menu
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ENG 4010 The Ethnography Project Assignment Ethnography is the recording of observations. The subjects of the recordings draw upon social interactions and relationships‚ hence‚ the close association of ethnography with sociology. Instructions For this project‚ you will select a socio-linguistic group—a specific community of language users. Your task is to observe 1) the arena(s) of language use‚ and 2) record examples of miscommunication. Selection of a Socio-Linguistic Community Identify a venue
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1- Introduction 4 1-1 Over View of Subway 4 1-2 Franchise in Subway 6 1-3 Subway Mission 6 1-4 Subway Core Value 6 2- Organization Structure 7 2-1 Shareholders 7 2-2 Management Team 7 2-3 Employees 7 3- Markweting Strategy 7 3-1 Target Market 8 3-2 Market Size 8 3-2 Market Growth 10
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Sector‚ To What Extent was the Subway Diet Effective as a Strategic Ploy?” Gene Allen Vega Institute of Business and Law (IBAL) Bournemouth University BA (Hons) Accounting and Business Date of submission: 19th April 2007 TABLE OF CONTENTS Summary…………………………………………………………………………. 1 Chapter 1: Introduction…………………………………………………………... 2 1. Background…………………………………………………………... 3 2. General Research Area………………………………………………. 5 1. The Subway Franchise………………………………….... 5
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