Oral Communications Dr. B July 16th‚ 2013 Lewinsky Scandal Speech Outline SPS: I’m here speaking with you today to evaluate and showcase how scandals can affect a public figures’ image and reputation. CI: Affairs‚ witness tampering‚ and obstruction of justice are just a few things we’re going to touch base on today. Introduction: I. When you think of the president of the United States many things come to mind however is all boils down to suits‚ ties‚ and 2.5 kids. The picture perfect all-American
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Although over 2000 years old‚ the use of Greek Philosopher Aristotle’s Modes of Artistic Proofs have proved relevant still in todays society and are recognised as key elements in the art of persuasion. The three techniques comprise of Ethos – the ability to display the “persuasive potential of the speaker’s character or credibility” (Herrick‚ 1997)‚ Pathos – the emotional appeals to put the audience in the correct frame of mind and Logos‚ which tends to appeal to the audience’s sense of logical reasoning
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The use of emotion to persuade readers is known as pathos (Ethos‚ Pathos‚ Logos). For instance‚ Ratner states “If we mess up that legacy by building hotels‚ drilling‚ and mining we potentially mess up one of the most important resources to sustain human life there is” (Ratner). This quote is an example of pathos
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Re: Impairment Testing We are writing to you regarding the inquiry we received over the possible impairment of your cruise ship. Our response was formulated using our extensive knowledge of the U.S. Generally Accepted Accounting Principles and referring to ASC 360-10 over the testing of impairment. After preforming recoverability tests‚ we have concluded that your cruise ship is impaired‚ and an impairment loss of $1.6 million should be recorded on December 31‚ 2010. In the second scenario‚ the
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The power of ethos is reflected by the influence of each contributor of the declaration. One contributing factor to the success of the declaration was the the multitude of social identities including but not limited to race‚ age‚ and class. The other was Stanton’s connection to various activist groups. With these circumstances followed by using the Declaration of Independence as the blueprint‚ the authors who signed the historical document displayed significant credibility. Although it would seem
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Ethos‚ Pathos and Logos A General Summary of Aristotle’s Appeals . . . The goal of argumentative writing is to persuade your audience that your ideas are valid‚ or more valid than someone else’s. The Greek philosopher Aristotle divided the means of persuasion‚ appeals‚ into three categories--Ethos‚ Pathos‚ Logos. Ethos (Credibility)‚ or ethical appeal‚ means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to
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Clear Water Bay High School Ms. Kate Huang‚ Principal of Clear Water Bay High School‚ had just returned from the boarding meeting of the English Schools Foundation (ESF)‚ where she had agreed to cut her school’s budget by almost 12 percent to $17.6 million. Kate understood that the ESF board had to cut budgets because Hong Kong government would soon stop supporting the ESF with government subvention. Now that she was back to the school‚ Kate was taking a hard look at all costs in her budget. BACKGROUND
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[pic] TDA 3.2.3 Understand school ethos‚ mission‚ aims and values |Outline your school ethos‚ mission‚ aims and values. | | | |
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conflictes between the United States and the Spanish‚ who at the time ruled Cuba. President at the time William Mckinley‚ saw great value in establishing contact with the Cuban rebels who he thought would make an valuable ally in case of war with Spain. President Mckinley asked Colonel Authur L. Wagner to suggest a dependable officer to make contact with Calixto Garcia‚ one of the leaders of the rebels. Colonel Wagner suggested a man by the name of Andrew Rowan‚ a Captain at the
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Auditing a brand is one of the best ways to get an in-depth understanding of brand equity and current brand standing in its specific markets. Understanding a brand and how they compete against competitors on what they have to offer is very important. Brand auditing is a way for companies to identify and evaluate problem areas to end up with a positive result. It is a way to figure out where the company’s current state is at in the markets and also see what changes can be made in order to improve
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