Why is Indonesia such an important market? 8 III. Low Cost Airlines That Fly To and/or In Indonesia 8 1. From Europe 8 2. From Asia and Oceania 10 a. Overview 10 b. Examples --- 7 selected airlines 11 1) AirAsia 11 2) JetStar 12 3) Tiger Airways 13 4) Cebu Pacific Air (banned in EU) 14 5) Firefly 15 6) Pacific Blue 15 7) Viva Macau 15 c. Conclusion 15 c. Indonesian Low Cost Airlines 16 1. Overview 16 2. Presentation of each airline 18 a. AirAsia Indonesia 18 b. Citilink 19 c. Lion
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Qantas’s Core Competencies (by Yong) Based upon an independent study by Grant Samuel & Associates‚ Qantas is one of the most suc-cessful airlines in the world with solid long term growth potential (Qantas Airways Limited 2007). Qantas is one of the best performing airlines in the world with a number of very attractive core competencies as follows. Qantas’s Core Competencies Deccan’s Benefit if Merged with Qantas Strong brand: Qantas is a globally recognized brand that enjoys excellent
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pilot pipeline into the regionals from schools is not running at rates high enough to keep the seats filled‚ in part due to high costs of a four-year education including flight training. Experts from regional airlines such as Delta‚ United‚ U.S. Airways‚ and American say that hiring has become more difficult than in prior years and the airlines are using social media and other forms of communication to reach out. Some airlines are even offering sign on bonuses to help pay off student loans as well
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Executive summary This analysis indicates the structure of the airline industry according to the easyJet organization business situation in the late 1990s refer to Porter’s (1980) five competitive forces. It also demonstrates the reasons why the airline industry was attractive. Moreover‚ this case study evaluates the competitive advantages of easyJet. The structure of airline industry in the 1990s analysis Threat of entry According to the case (Kumar & Rogers‚ 2001)‚ in the early
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------------------------------------------------- Name: Steve Thaxton Assignment: #3 Industry Analysis Term: Summer 2013 Course: Strategic Marketing Global Airline Size The 2013 global passenger airline industry is estimated to be a $539 billion industry with an additional $68 billion generated by these same firms through cargo transport9. The key measure of units for the industry is expressed as revenue passenger kilometer or RPK. This is defined as the actual kilometers
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JetBlue Airways: Starting from Scratch Case Study Analysis This case illustrates how an entrepreneurial venture can use human resource management – and specifically a values-centered approach to management – as a source of competitive advantage. The major challenge faced by Ann Roades is to grow this people-intensive organization at a rapid rate‚ while retaining high standards for employee selection‚ and while building a strong organizational culture. Strengths Weaknesses Clear niche JFK –
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Norwegian airlines started its operations in 1993 on a regional basis‚ however‚ only appeared on the market as a low-cost carrier on a small scale in 2002. The company is currently operating a mixt fleet of Boeing 787 and Boeing 737-800’s aircrafts. Now‚ Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This
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must be applied to the practical world. Our knowledge will be getting a platform when it is being implemented in a real world. Virgin Atlantic is one of the successful business organizations are operating multi function services. Virgin Atlantic Airways is one of the leading airlines in Europe introduced by Virgin Group collection of branded companies in 1984. Virgin Atlantic is centralized with UK operating 30 destinations all over the world with the 40 Aircrafts in operation. It is also extending
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MARKETING RESEARH PROJECT Name: Doğancan Yüksel School Number: 110131060 EasyJet Introduction The Airline market’s success or future lies through marketing because this sector is in competition with other modes of transportation such as bus‚ high-speed train. Also‚ the product that airlines serve is a somewhat typical service. Therefore‚ it has to be differentiated with marketing processes. All in all‚ marketing is one of the most elements
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Ryanair Case Analysis 1. Porter’s Five Forces Analysis Substitute: In this industry‚ there are high substitution power because if one airline decides to raise prices then customers are going to switch to a cheaper airline company. The majority of passengers are price sensitive and have the option of taking other forms of transportation such as the rail or ferry. Customers are willing to travel longer if they can pay for a cheaper fare. The round fare for ferry and rail is 55
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