Index 1. The Organization: What it is and what itdoes 2. The Products and services marketed 3. The role of personal selling in the promotional mix 4. A description of the salesperson ’s job 5. The selling process SRCC TRADING DEPARTMENT 1: The Organization: what it is and what it does The Trading Department is the preferred supplier of Agricultural Chemicals‚ Fertilizer‚ Packhouse and General Farming Requisites in the Sundays river Valley. Mission: The Trading Department
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Bibliography: M. Johnson‚ G. Marshall. Relationship Selling (2010). Third Edition. Google
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Personal Selling & The Marketing Concept Personal Selling - A Definition and a Philosophy Personal Selling is a process of developing relationships; discovering needs; matching the appropriate products with these needs; and communicating benefits through informing‚ reminding‚ or persuading. The development of a personal selling philosophy for the information age involves three prescriptions: 1) Adopt marketing concept. 2) Value personal selling. 3) Assume the role of a problem solver or partner
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Sponsorship 10 7.0 Conclusion 11 8.0 References 12 Word Count: 3282 1.0 Introduction Etihad Airways‚ the national airline of the United Arab Emirates‚ has in just eight years established itself as the world’s leading airline. Set up by Royal Decree in July 2003‚ Etihad commenced commercial operations in November 2003 and became the fastest growing airline in the history of commercial aviation (Etihad‚ 2012). Abu Dhabi‚ the capital of the United Arab Emirates‚ is the airline’s hub. The airline
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References: (2008‚ October 9). The gap between supply and demand. Retrieved November 27‚ 2008‚ from Economist.com Web site: http://www.economist.com/world/international/ displaystory.cfm?story_id=12380981 Autonomy Mayes‚ G (2003). Buying and selling organs for transplantation in the United States. Medscape Transplantation‚ 4(2)‚ Retrieved November 23‚ 2008‚ from http://www.medscape.com/viewarticle/465200_print Perry‚ M (2007‚ December 13) Figure 1: Illustrates that the wait list rises at a faster
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Personal Selling Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespersons should be able to match the benefits of their offering to the specific needs of a customer. Personal selling need to be considered greatly in this product‚ because skincare products need to be sold directly to the customer throughout various stores. Personal selling involves a selling process that consist of this following steps : 1. Prospecting Prospecting
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COMPANY PROFILE Jet Airways (India) Ltd. REFERENCE CODE: 17C981D1-FFB2-4C30-8DBA-08AE8AB1F7DF PUBLICATION DATE: 3 May 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Jet Airways (India) Ltd. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..........................................................
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Selling Theory 1. “AIDAS” Theory: Where A stands for Attention I stand for Interest D stand for Desire A stand for Action S stand for Satisfaction 2. Right set of circumstances: This theory is similar to that of situation response theory. I.e. salesperson must secure attention‚ gain interest‚ present and get desired response. It depends upon the skills the salesperson utilizes to a set of circumstances for predictable response. Sales personnel try to apply this theory; although they
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Customer Relationship Management In AIRWAYS Introduction Customer Relationship Management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. The work of CRM involves focusing on service-automated processes‚ information gathering and processing‚ and integration and automating various customer-serving processes in a company. CRM software is used to support these processes; information about customer and customer interactions
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Division A ISCS WAKAD GROUP- ROLL NO 41-50 A-41 NEHA PATIL A-42 POOJA SHARMA A-43 PRADEEP SHARMA A-45 PRASHANT SHARMA A-46 PREETI RANI A-47 PRIYANK JAIN A-48 RAHUL SHARMA A-49 RAJAN A-50 RAVIJ SHAH SPIN SELLING APPROACH [pic] [pic] What is the Goal of Questioning? • To uncover needs – Implicit needs – Explicit needs – Implicit need – a statement of a buyer’s problem‚ dissatisfaction or difficulty with a current situation – Explicit
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