CASE 2: The Not –So-Wonderful World of Euro Disney 1. What factors contributed to Euro Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? Answer: The major factors led Euro Disney’s poor performance was the lack of cultural consciousness and market survey. Euro Disney was built according to other American Disney parks without thinking about the culture difference. They used all American characters
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Thus‚ at this point‚ there are two possible scenarios: leaving the Euro but remaining in the Target 2 payment system or leaving the Euro and Target 2. In the first case‚ Greece could decide to continue to participate in Target 2‚ paying immediately back the debt to the Eurosystem; and this is a very unlikely situation. Alternatively‚ one possible arrangement may be for Greece to have a derogation. Moreover‚ a periodical recovery plan should be set. The interest rate paid on the debt positions is
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Euro Disney: The First 100 Days Case Report Submitted by: Pavni Question 1: Assess the pros and cons of Disney’s decision to build a theme park in Europe. Do you think it was a wise decision to invest in constructing a new park near Paris? Answer 1: There are several pros and cons in Disney’s decision to build a theme park in Europe. Pros 1. According to me‚ the biggest advantage of opening a theme park in Europe is the number of tourists visiting Europe each year‚ Paris being an extremely attractive
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Will the Euro Survive? 1. Why are Greece‚ Ireland‚ Italy‚ Portugal‚ and Spain sometimes referred to as the euro zone’s “peripheral countries”? Greece‚ Ireland‚ Italy‚ Portugal‚ and Spain are the poorest in European Union. They are poor because of the unefficient and unsupporting system of the country to join the EU one-currency and trading system. Greece‚ Ireland‚ Italy‚ Portugal‚ and Spain are exploited by the centre EU countries. Their contribution in developing and maintaining the welfare
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January 2013 I – Executive Summary The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity‚ inimitability‚ co-specialization and immense foresight. During the late twentieth century‚ Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies‚ Themes Park and new businesses. Eisner’s takeover for fifteen years had climbed the revenues
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Negotiation & Management Trimester 2‚ 2011 Assignment 1: Case Study Analysis - Euro Disneyland ------------------------------------------------- ------------------------------------------------- Source: Luthans‚ D. (2008) International Management: Culture‚ Strategy‚ and Behavior‚ 7th Ed‚ New York: McGraw Hill.pp229-238 The chosen case describes Euro Disneyland’s difficulties in France. The topics relevant to this case include cross-cultural values and dimensions and their practical
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Walt Disney Summary of Facts -Walt Disney and his brother Roy started a film studio in 1923. -The first Mickey Mouse cartoon‚ Plane Crazy‚ was made in 1928. -The studios first animated feature film was Snow White in 1937‚ and then came Fantasia and Pinocchio in the 1940’s. -Disneyland opened in 1955 in Anaheim‚ Calif. -Mickey Mouse Club was produced in 1955 until 1959. -The Disney Weekly or better known as The Wonderful World of Disney ran for 29 straight years. -In 1966‚ Walt Disney died
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Case Study: Euro Disneyland 1. Using Hofstede’s four cultural dimensions as a point of reference‚ what are some of the main cultural differences between the United States and France? Some of the perceptions on how Americans see French people include: flamboyance‚ arrogance‚ being emotional and hierarchal. In the other hand‚ perceptions of how French people view Americans include: being aggressive‚ workaholic‚ unprincipled and naive. Power distance is the extent to which employees‚ or less powerful
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Walt Disney had many qualities of an entrepreneur which made him successful and leave a legacy on the world. Walt Disney was the co-founder of The Walt Disney Company‚ with R. O Disney. The success of this company has made Walt Disney viewed as a great entrepreneur. An entrepreneur is a person who sets sets up a business or businesses‚ taking financial risk in hope of reward. Walt Disney fits into this category as he took financial risk in starting up The Walt Disney Company and also risks in the
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EuroDisney’s poor performance was the lack of market research and cultural awareness. EuroDisney was built just like American Disney parks‚ without giving though to cultural differences. American characters were used‚ instead of French cartoon characters. Disney banned alcohol in a culture that enjoys drinking wine. Everyone showed up for breakfast in the mornings‚ when Disney had cut down their serving because they were erroneously informed that Europeans do not eat breakfast. Pricing strategy was
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