Euro Disney: The First 100 Days Case Report Submitted by: Pavni Question 1: Assess the pros and cons of Disney’s decision to build a theme park in Europe. Do you think it was a wise decision to invest in constructing a new park near Paris? Answer 1: There are several pros and cons in Disney’s decision to build a theme park in Europe. Pros 1. According to me‚ the biggest advantage of opening a theme park in Europe is the number of tourists visiting Europe each year‚ Paris being an extremely attractive
Premium The Walt Disney Company Walt Disney Parks and Resorts Disneyland Paris
SWOT Analysis: · Strengths: o The name Disney that had been well know all over the world o Financial strength from investors and profits in the other Disneylands o The amount of capital that was very sufficient · Weaknesses: o Lack of research by the management o Poor forecasting and calculations o Tendency to believe that the Chairman would make it perfetc · Opportunities: o To compete against the famous Eiffel Tower and Louvre Art Museum o Strategic location in which the park was
Premium Gulf War United States Paris
Fortune‚ October 30‚ 1995‚ pp. 73-86. 13. George S Yip‚ “Total Global Strategy‚” Prentice Hall Inc.‚ 1995. 14. Karen Barth‚ Nancy J Karch‚ Kathleen McLaughlin and Christina Smith Shi‚ “Global Retailing: Tempting trouble‚” The McKinsey Quarterly‚ 1996‚ Number 1‚ pp. 116-125. 17. Tarun Khanna and Krishna Palepu‚ “Why focussed strategies may be wrong for emerging markets‚” Harvard Business Review‚ July – August‚ 1997. 18. Hugh G Courtney‚ Jane Kirkland and S Patrick Viguerie‚ “Strategy under uncertainty
Premium Strategic management
CROSS CULTURAL COMMUNICATION Victor Delbreuve 1) Cultural dimensions = critique of HOFSTEDE‚ TROMPENAARS‚ PROJECTGLOBE 2) Look for your country HOFSTEDE (rating : do you agree ; give examples) 1)a) HOFSTEDE The research findings of Hofstede‚ describe the cultural features‚ and assists in clarification of some cultural and behavioral paradigms in organizations in different countries. Five cultural
Premium Cross-cultural communication Culture Geert Hofstede
Discussion 1. Looking back at Hofstede’s dimensions of cultural differences (chapter 2‚ pg 39-41)‚ describe a significant difference between cultures that you have witnessed. Use the Geert Hofstede website links below to compare the two cultures in your example and describe the relative merits of the different approaches in an organizational situation. Main Hofstede Web site: http://www.geert-hofstede.com/ (page down for descriptions of the cultural dimensions) Compare two cultures: http://www
Premium Geert Hofstede Culture Cross-cultural communication
consulted and information is shared frequently. At the same time‚ communication is informal‚ direct and participative to a degree. Individualism is the degree of interdependence a society maintains among its members. It has to do with whether people´s self-image is defined in terms of “I” or “We”. In Individualist societies people are supposed to look after themselves and their direct family only. In Collectivist societies people belong to ‘in groups’ that take care of them in exchange for loyalty
Free United States Chinese language Geert Hofstede
the field of cross-cultural communication. His books include: Riding the Waves of Culture‚ Seven Cultures of Capitalism‚ Building Cross-Cultural Competence‚ 21 Leaders for the 21st Century and Innovating in a Global Crisis . Trompenaars studied Economics at the VU University Amsterdam and later earned a Ph.D. from Wharton School‚ University of Pennsylvania‚ with a dissertation on differences in conceptions of organizational structure in various cultures. He experienced cultural differences firsthand
Premium Cross-cultural communication Fons Trompenaars Culture
CASE 2: The Not –So-Wonderful World of Euro Disney 1. What factors contributed to Euro Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? Answer: The major factors led Euro Disney’s poor performance was the lack of cultural consciousness and market survey. Euro Disney was built according to other American Disney parks without thinking about the culture difference. They used all American characters
Premium Walt Disney Parks and Resorts The Walt Disney Company
Orientation – Past‚ Present‚ Future Basic Human Nature – Evil‚ Neutral/Mixed‚ Good Activity Orientation – Being‚ Contain/Control‚ Doing Relationships among People – Ind. Group‚ Hierarchical Space Orientation – Private‚ Mixed‚ Public Hofstede’s Dimensions of Cultural Values (1980‚ 2001) – work-related values Individualism / collectivism Low / High Power Distance Weak / Strong Uncertainty Avoidance Masculinity / Femininity (Mas – tough‚ value of success‚ money; Fem – tender‚ personal relationship‚ care)
Premium Motivation Maslow's hierarchy of needs Sociology
Hofstede cultural dimensions analysis with multinational business management _______France‚ Britain‚ Germany ‚ Italy Today‚ the world economic integration process ‚ the company’s multinational operations has become an unstoppable trend . But the Eastern and Western cultures have a huge difference . It is easy to generate conflict in business management . Cross-cultural management refers to: multinational companies operating in the presence of various cultural
Premium Geert Hofstede Culture Management