group to another and therefore culture separates groups of people (Geert Hofstede). This applies to all kind of groups‚ such as national‚ but also organizational. In this assignment I will investigate to what extent the results of my personal cultural profile match the profile of my domestic culture (Dutch) using the 5 dimensions model (Hofstede‚ Hofstede and Minkov‚ 2010). Next to that I will discuss if the results of my cultural profile present me well‚ according to my opinion. After graduating‚ I
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Cultural dimensions in business life: hofstede’s indices for latvia and lithuania 1.1 Introduction The journal chosen‚ written by Mark Huettinger (2008)‚ applies Geert Hofstede’s five cultural dimensions (power distance‚ individualism‚ masculinity‚ uncertainty avoidance and long-term orientation) to both the Lithuanian and Latvian cultures‚ from the perspective of their similarity to the cultures in Estonia and the Scandinavian countries. This research paper then uses the scores obtained from
Free Culture Cross-cultural communication Geert Hofstede
Gerard Hendrik Hofstede (born October 2‚ 1928 in Haarlem) is a Dutch expert in cultural studies [GHW]. Hofstede (1980) surveyed 88‚000 IBM employees working in 66 countries and then ranked the countries on different cultural dimensions. His research resulted in four dimensions (power distance; individualism versus collectivism; uncertainty avoidance; and masculinity and femininity). In the beginning‚ China was not included in this study but later Bond and Hofstede looked at Chinese values. From this
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Content Page INTRODUCTION 3 HOFSTEDE’S DIMENSIONS 4 Power distance Uncertainty avoidance Individualism/ Collectivism Feminine/ Masculine Low context cultures/ high context culture TROMPENAARS DIMENSIONS 4 Universalism/ particularism Individualism/ collectivism Achievement/ ascription Neutral/ affective Specific/ diffuse Internal/
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ethnic marketing begins to unravel the unknowns behind the values and beliefs as well as the core or the cultural roots. This new approach of marketing which segments culture is breaking the traditional approach of marketing that tries to reduce it to an universal formula with superficial variations (Gronroos‚ 1997) without paying attention to the adjustments that need to be made to function in today ’s new
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Case Study #1 – Euro Disney‚ The First 100 Days 1.0 Introduction Ever since the first Disneyland was founded in 1955 in Anaheim‚ California‚ the Walt Disney Company had experienced nothing but success in the theme park business until its second oversea Disneyland – Euro Disney was opened in France in 1992. Following the success of the company’s first oversea Disneyland in Tokyo‚ Japan‚ on April 12‚ 1992‚ within its $4.4 billion budget‚ Euro Disney was opened in Marne-la-Vallee‚ France on a site
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Walt Disney: A Cultural Transformation “All our dreams can come true‚ if we have the courage to pursue them.” Walt Disney believed in this passionately. This is one of the many reasons Walt Disney accomplished so many things in his lifetime. With hard work and a great imagination you can truly do anything just as Walt Disney did. Even today Walt Disney’s company is extremely successful. All of the different things that Walt Disney and his company have done have contributed to the world’s popular
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that’s interested in making business with companies located in Colombia. In the paper‚ you will find general aspects of the country‚ such as population‚ language‚ location and religious values‚ and also key factors that will help to understand the cultural habits of the country. The republic of Colombia or‚ “Republica de Colombia” is located in the northwest of South America. The country is bordered by 5 countries and 2 oceans. Among them are Venezuela‚ Peru‚ Ecuador‚ Panama‚ and Brazil. The oceans
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the Disney Theme Park Empire was built upon three crown jewels located in California‚ Florida‚ and Japan. Combining the familiar‚ family-friendly characters and images upon which the Disney reputation was built. With clean and well-operated theme parks helped Disney set new standards for efficient‚ friendly customer service in the theme park industry. Its parks became major international tourist attractions. However‚ when Euro Disney opened in Paris in 1992‚ the standard model of Disney theme
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see all members as ‘co-creators’. A relatively egalitarian structure in which individuals are given the freedom to improvise. Silicon Valley is a good example of where this has worked to great effect. Trompenaars and Hampden-Turner: Seven Cultural Dimensions 1. UNIVERSALISM versus PLURALISM “What is more important – rules or relationships?” The degree of importance a culture assigns to either the law or to personal relationships. In a universalistic culture‚ people share the belief that general
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