............................. 4 INTERNAL ANALYSIS ................................................................................................................... 5 2. FINANCIAL ANALYSIS ....................................................................................................... 5 3. HRM ANALYSIS ................................................................................................................ 7 4. MARKETING ANALYSIS ...........................................
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Euro Disney: The First 100 Days Case Report Submitted by: Pavni Question 1: Assess the pros and cons of Disney’s decision to build a theme park in Europe. Do you think it was a wise decision to invest in constructing a new park near Paris? Answer 1: There are several pros and cons in Disney’s decision to build a theme park in Europe. Pros 1. According to me‚ the biggest advantage of opening a theme park in Europe is the number of tourists visiting Europe each year‚ Paris being an extremely attractive
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Case Analysis # 1 EuroDisney- Disney Land Paris 1. What factors lead to EuroDisney’s poor performance during its first year of operation? EuroDisney had a disastrous first year in Paris‚ France. There were many reasons that contributed to the horrible start. I am going to discuss six reasons why I think EuroDisney had such a hard time adjusting in Europe. 1. It was cheaper for European families to travel to Disney World in Orlando‚ FL. Not only was the trip to Orlando going to be cheaper
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SWOT Walt Disney SWOT analysis 2013 Strengths Weaknesses 1. Strong product portfolio 2. Brand reputation 3. Competency in acquisitions 4. Diversified businesses 5. Localization of products 1. Heavy dependence on income from North America 2. Few opportunities for significant growth through acquisitions Opportunities Threats 1. Growth of entertainment industries in emerging markets 2. Expansion of movie production to new countries 1. Intense competition 2. Increasing piracy 3. Strong
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SUBJECT: Walt Disney: SWOT‚ PESTEL and Porter analysis Introduction 2 Pestel analysis 2 Political factors 2 Economic factors 3 Social factors 3 Technological factors 4 Environmental factors 4 Porter’s Five forces model 5 New entrants 5 Buyers 5 Substitutes 6 Suppliers 6 Competitors 6 Swot analysis 7 Strengths 7 Weaknesses 8 Opportunities 9 Improvement of customer relations strategy 9 Advertising Growth 9 Differentiation 9
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1. The main area of Euro Disney’s business is amusement theme parks‚ based on Disney characters and movies. Euro Disney offers a 4‚800 acre amusement park near Paris in which visitors can discover different zones related to different themes : Adventureland‚ Frontierland‚ Fanatasyland‚ Mainstreet-USA‚ Sleeping Beauty Castle. 2. Other related businesses are derived from Euro Disney’s main activity. For example‚ there are six theme hotels outside the park. Furthermore‚ food and souvenirs are sold
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The Not-So-Wonderful-World of Euro-Disney Q# 1‚3-4‚6. 1- What contributed to the poor performance and the losses of Euro Disney at its first year are: The European families thought that Euro Disney is over-rated and it is like they were promoting American style and culture. Advertising was not well communicated and European people did not get what Disney was trying to convey. They thought that they were emphasizing the size of the park and not the rides. Mickey’s character and his friends
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Theme parks will not grow if they don ’t diversify their resources. The Walt Disney Corporation is a nation wide multi-varied entertainment company which is a household name to millions of people throughout North America. Michael Eisner who is Disney ’s chairman and chief executive officer knows that his company will have to diversify in order to meet his targeted growth rate of 20%. Eisner wants to follow one of Walt Disney ’s famous quotes which is "We cannot hit a homerun with the bases loaded every
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strengths include: • Disney owns and operates the ABC Television Networks which reaches 99% of all U.S. Television households (p. 28). Additionally‚ “Disney owns 10 television stations” and “six are located in the top 10 television markets in the United States” (David‚ 2011‚ p. 29) • “Walt Disney is the leader in theme parks with a 8.4% share of the market‚ over competitor Six Flags who holds only 0.8%. (David‚ 2011‚ p. 34) • Licensing feature films to third party studios‚ allows Disney to earn a licensing
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Parent Company :Walt Disney Company Category: Amusement Park/Theme Park Sector:Tourism and Hospitality Tagline/ Slogan: Where Dreams Come True‚ What Will You Celebrate? USP: It is the world’s most popular and most visited entertainment resort Segment: People from all age groups Target Group: Families living in USA and tourists from all over the world Positioning: The 4 absolutely stunning and popular theme parks inside the Walt Disney World Resort‚ offer something for everyone
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