SWOT ANALYSIS STRENGTH Strong diversification Well established divisions‚ such as media network‚ parks and resorts‚ studio entertainment‚ consumer product and interactive media. Brand recognition‚ have strong image in their animation film through worldwide. Customer loyalty to their product is high. Largest worldwide licensor of own cartoon character based merchandise. Increasing trends in overall revenues and profits‚ after acquired different companies such as Pixar‚ Marvel‚ and UTV they
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Analysis of The Walt Disney Company 1 An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29‚ 2013 An Analysis of The Walt Disney Company 2 Overview & History The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate‚ headquartered in Burbank California. Founded on October 16‚ 1923 by Walt Disney and his brother Roy as a small cartoon
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<http://thewaltdisneycompany.com/about-disney/company-overview>. "Â ." Consumer Analysis -. N.p.‚ n.d. Web. 05 Dec. 2012. <http://www.advergators2.weebly.com/consumer-analysis.html>. "Disney Corporate Events and Presentations." Home. N.p.‚ n.d. Web. 05 Dec. 2012. <http://thewaltdisneycompany.com/investors/events>. "Walt Disney Biography." Bio.com. A&E Networks Television‚ n.d. Web. 05 Dec. 2012. <http://www.biography.com/people/walt-disney-9275533>. December 5‚ 2012 Walt Disney is a company
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founded in 1923‚ Walt Disney Company started its business in America. During the period to develop its business to Americans‚ Disney created its core values such as innovation‚ fun and magic. Disney movies which evoked these values are welcomed by audiences and make the company the world leader in animation (Martha‚ 2011). For the same reason‚ Disneyland theme park‚ a resort to make “magic” real and tangible‚ also had big success in America. The universal strategy of Disney Company is to use Disneyland
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DISNEYLAND- 1. What are the factors contributed to EuroDisney’s poor performance during its first year of operation? Walt Disney overestimated the magic that was to be in introducing Europe’s most lavish and extravagant theme park in April of 1992. The fiscal year 1992-1993 brought EuroDisney a loss of nearly $1 billion. Mickey‚ a major promotion tool of Disney management did not create reason or attraction enough for the European community‚ unlike at the sister theme park Tokyo Disneyland
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Disney Strengths: •Disney’s collection of brands includes some of the most globally-recognized and durable names: Disney‚ ESPN‚ ABC‚ Pixar‚ Marvel‚ and now‚ Lucasfilms •Disney has proven over and over again that it is able to make profitable and smart investments to boost growth‚ as its Marvel brand has already produced Iron Man‚ Thor‚ Captain America‚ and the Avengers‚ and Pixar consistently produces blockbuster hits •The financial growth of the company remains solid even through financially
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Case Study #1 – Euro Disney‚ The First 100 Days 1.0 Introduction Ever since the first Disneyland was founded in 1955 in Anaheim‚ California‚ the Walt Disney Company had experienced nothing but success in the theme park business until its second oversea Disneyland – Euro Disney was opened in France in 1992. Following the success of the company’s first oversea Disneyland in Tokyo‚ Japan‚ on April 12‚ 1992‚ within its $4.4 billion budget‚ Euro Disney was opened in Marne-la-Vallee‚ France on a site
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contributed to EuroDisney¡¦s poor performance during its first year of operation? The factors that contributed to Disney¡¦s poor performance are ?X The dismal winter weather of northern France ?X Attendance only reached 9.2 million ?X Visitors spent 12% less on purchases than expected ?X Unforeseen combination of transatlantic airfare wars and currency movements ?X The French saw Disney as American imperialism ?X The French had its own cartoon character Asterix who also had its own theme park and went
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the Disney Theme Park Empire was built upon three crown jewels located in California‚ Florida‚ and Japan. Combining the familiar‚ family-friendly characters and images upon which the Disney reputation was built. With clean and well-operated theme parks helped Disney set new standards for efficient‚ friendly customer service in the theme park industry. Its parks became major international tourist attractions. However‚ when Euro Disney opened in Paris in 1992‚ the standard model of Disney theme
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COMPANY PROFILE The Walt Disney Company REFERENCE CODE: 8C7AE530-4ECC-4EF5-AC18-370E646FD097 PUBLICATION DATE: 31 May 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. The Walt Disney Company TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...........................................................
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