International Marketing Final Exam First Question: Disneyland Paris was one of Disneyland ’s Global projects. Please discuss its advantages and disadvantages‚ and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now. Answer: Advantages: 1- New site serving the 67millions population in France and 79 millions of tourists there‚ as Paris is the most-popular city destination among tourists of all nationalities.
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I have chosen to take a look at the organization in the theme park Disneyland Paris. The question I asked myself is “What do you need to get a successful theme park like Disney World?” the main answer to that question is in my opinion with the following things: - Attractions - Restaurants - Souvenirs shop(s) - Restrooms - Signs Off course there are some other factors‚ like management etc.‚ that you need in order to lead a successful theme park. But some of those are not really relevant to logistics
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Disneyland A World Journey 11008326 Fan Yuen Ching‚ Jane 11008350 Ho Li Shan‚ Hailey 11017368 Tang Wing Lok‚ Renee 11050438 Huang Yiyi‚ EE 13509969 Corbion Morgane Alexandra 13050044 Tong Hui‚ Anna Table of Contents Table of Contents 3 Introduction 4 The Walt Disney Company 6 Disneyland 6 Disneyland in the United States 7 Tokyo Disneyland 9 The Project 9 Behind the Miracle 10 Disneyland Paris 13 The Project 13 Mistakes over Mistakes
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incorrectly believe vaccines cause autism and other medical complications‚ and believe that measles and polio no longer a threat. But‚ by doing so they put others at risk‚ similar to what happened to the outbreak of measles in Disneyland. What is really ironic‚ according to research is that parents who
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Only one year after the grand opening of EuroDisneyland‚ Robert Fitzpatrick left his position as EuroDisney’s chairperson‚ citing a desire to start his own consulting firm. In April 1993‚ Philippe Bourguignon took over the helm of EuroDisney‚ thought by some to be a sinking ship. EuroDisney publicly reported a net loss of FFr188 million for the fiscal year ending September 1992‚ though cumulative losses through April 1993 approached half a billion dollars.1 The European park also fell one million
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strengthen our management to achieve this end. These efforts will be combined with various events that will take place in the fiscal year ending March 2009‚ such as the "Tokyo Disney Resort 25th Anniversaryâ€? campaign‚ the opening of the Tokyo Disneyland Hotel and the opening of the permanent Cirque du Soleil theater. Thus‚ we will enhance Guest experiences by strengthening our services and by providing increased programs and facilities at the Resort. b. Clarifying our targets We will clarify
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Euro Disney I found two mission statements for this company one is “to make people happy” and the other one is “we create happiness by providing the finest in entertainment to people of all ages‚ everywhere” (Strauss‚ h. n.d.). Each and every employee from maid to the president knows the mission statement. All employees are motivated to create happiness for their guest‚ and they do everyday. From what I have read and heard‚ Disney lives up to both of these statements. Euro Disney S
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Euro Disney: Bungling a Successful Format - Varun Dalvi - Shemeem Saidu Muhammed INTRODUCTION • Euro Disney opened in Paris in 1992 • Disneylands in Florida‚ California and Japan had been huge successes • Europeans accounted for 2.7 million visits to the U.S. Disney parks. • Euro Disney was the second Largest construction project in Europe‚ second only to construction of the English Channel tunnel. • The opening results cast even the future continuance of Euro Disney into doubt. How could what
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assignment is to prepare as director of Disneyland Europe‚ two strategic scenarios for the next 5 years plan (2009-2014) for consideration by the board. Firstly will assume that the credit crunch is short- lived and that the European growth starts again in 2010-11. Secondly will assume that the credit crunch effect will get worse‚ combined with increasing prices in particular construction materials and fuel. It will provide recommendations and description on how Euro Disney will look at the end of 2014
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Case Study: 1 The Not-So-Wonderful World of Euro Disney BONJOUR‚ MICKEY: In April 1992‚ EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris‚ it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date – bigger than Disneyland in Anaheim‚ California; Disney World in Oralando‚ Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise‚ Europeans failed to “go
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