Euro Disneyland 1. This research is an excellent example to show how Hofstadter’s four cultural dimension work when Multinational Company decides to do business overseas. Using the Hofstede’s four cultural dimensions as a point of reference‚ some of the main cultural differences between the United States and France are strong French uncertainty avoidance‚ high individualism‚ centralized power structures and lower masculinity scores Uncertainty avoidance index shoes the degree to which people feel
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International Business & Economics Research Journal – January 2009 Volume 8‚ Number 1 69 Strategic Human Resource Management And Global Expansion Lessons From The Euro Disney Challenges In France Guergana Karadjova-Stoev‚ Nova Southeastern University‚ USA Bahaudin G. Mujtaba‚ Nova Southeastern University‚ USA ABSTRACT The strategic role of human resource (HR) management should be seen as an integral element of a company’s overall success in accomplishing its mission and business strategy.
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After the massive success that the Walt Disney Company has achieved in Tokyo‚ the company suffered a big failure in the next overseas expansion venture which was named Euro Disneyland. The failure’s main reason was the lack of the emotional intelligence that should be present in effective leaders. In particular‚ the emotional intelligence components are: self-awareness‚ self-regulation‚ motivation‚ empathy‚ and social skill. The most important element that was missing in this case is empathy which
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Euro Disneyland Case Study 1. INTRODUCTION: The primary objective of this case analysis is to evaluate the proposed Euro Disneyland (EDL) project by applying Capital Budgeting techniques such as Net Present Value‚ analyze financial and economic risks‚ measure exposures of Euro Disneyland (EDL) such as economic exposure‚ transaction exposure and translation exposure‚ and develop strategies to mitigate these exposures. The case findings reveal that Disney should invest in Euro Disneyland taking
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Case Study: Euro Disneyland 1. Using Hofstede’s four cultural dimensions as a point of reference‚ what are some of the main cultural differences between the United States and France? Some of the perceptions on how Americans see French people include: flamboyance‚ arrogance‚ being emotional and hierarchal. In the other hand‚ perceptions of how French people view Americans include: being aggressive‚ workaholic‚ unprincipled and naive. Power distance is the extent to which employees‚ or less powerful
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Case Study Report Euro Disneyland DiChao Wu Student Number: 3152196 Case Study GSBS6009 – Cross-Cultural Management Due: 2th October 2012 Lecturers: Dr Karen Tian Table of Contents 1. Introduction This report provides information about the critical reflection of my personal decision making situation in the workplace or a similar environment and give some suggestion about how I might have dealt these issues. In preparing
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Introduction As we know‚ Disneyland is very success in U.S. when the first Disneyland built in Anaheim‚ California on 17 July‚ 1995. After some debate about the site for a European theme park‚ Michael Eisner and Jacques Chirac signed a contract for the building of s Disney theme park at Marne-la-Vallee‚ a region of sunflower and sugar-beet farmland and small villages located twenty miles east of Paris (Janis‚ F.‚ 1998‚ P.247). However‚ the European Disneyland was not as such success as they expected
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1. Power distance: the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally. 2. Individualism- the degree of interdependence a society maintains among its members. 3. Masculinity / Femininity-The fundamental issue here is what motivates people‚ wanting to be the best (masculine) or liking what you do (feminine). 4. Uncertainty avoidance - The extent to which the members of a culture feel threatened
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Geerte Hofstede analysis Globalization is nowadays evidential in nearly every aspect of life. It can be shortly described “as the world is getting smaller”[1]. “The term describes the growing political‚ social‚ cultural‚ economic and technological interconnectedness and interdependence of the world today. As communication technologies advance‚ cultures continue to overlap and influence each other.”[2] What are the differences especially in cultural dimensions in countries like Germany and the United
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assignment is to prepare as director of Disneyland Europe‚ two strategic scenarios for the next 5 years plan (2009-2014) for consideration by the board. Firstly will assume that the credit crunch is short- lived and that the European growth starts again in 2010-11. Secondly will assume that the credit crunch effect will get worse‚ combined with increasing prices in particular construction materials and fuel. It will provide recommendations and description on how Euro Disney will look at the end of 2014
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