Euro Disney: Bungling a Successful Format - Varun Dalvi - Shemeem Saidu Muhammed INTRODUCTION • Euro Disney opened in Paris in 1992 • Disneylands in Florida‚ California and Japan had been huge successes • Europeans accounted for 2.7 million visits to the U.S. Disney parks. • Euro Disney was the second Largest construction project in Europe‚ second only to construction of the English Channel tunnel. • The opening results cast even the future continuance of Euro Disney into doubt. How could what
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Girl with a Pearl Earring By Tracy Chevalie Chevalier‚ Tracy. Girl with a Pearl Earring. New York: Dutton‚ 1999. Print. Girl with a Pearl Earring “A portrait of radiance... Tracy Chevalier brings the real artist Vermeer and a fictional muse to life in a jewel of a novel.” -Time magazine Set from 1664- 1676 this slanting novel illustrates the life of Griet‚ a common maid living in Delft‚ as she works for the family of the city’s most renowned painter. At only the age of sixteen when
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International Marketing Final Exam First Question: Disneyland Paris was one of Disneyland ’s Global projects. Please discuss its advantages and disadvantages‚ and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now. Answer: Advantages: 1- New site serving the 67millions population in France and 79 millions of tourists there‚ as Paris is the most-popular city destination among tourists of all nationalities.
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1. What factors contributed to Euro Disney’s poor performance during its first year operation? The biggest factors that contributed to the poor performance during the first year of Euro Disney’s operations were: a poor understanding of the marketplace‚ the issues and the cultural differences between two nations and two differing approaches to business and life. The major factor was ethnocentrism of the American leaders counterbalanced by French national insecurities. Assuming that people would
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Toyota Motor Financing Activities Debt to Equity (Total Liabilities / Total Equity) [pic] This ratio measures the financial leverage of a company by indicating what proportion of debt and equity a company is using to finance its assets. A lower number suggests there is both a lower risk involved for creditors and strong‚ long-term‚ financial security for a company. Based on the debt ratio of Toyota‚ as of 2009‚ the debt ratio is much higher than of other financial year. The year to year
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Question 1: Critically comment on the sources of long term funds used by the company to finance its operations 2 2.0 Question 2: Based on your answers in part 1‚ discuss the advantages and disadvantages of using those sources of debt financing over the equity financing for the company. 5 3.0 Question 3: Distinguish between money and capital markets‚ and evaluate any two types of securities traded in the money markets‚ respectively 8 4.0 References 11 1.0 Question 1: Critically comment
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Case Study: 1 The Not-So-Wonderful World of Euro Disney BONJOUR‚ MICKEY: In April 1992‚ EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris‚ it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date – bigger than Disneyland in Anaheim‚ California; Disney World in Oralando‚ Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise‚ Europeans failed to “go
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SWOT - HOW DISNEYLAND HK CAN RELATE TO THE EMERGENCE OF ANOTHER DISNEYLAND IN SHANGHAI IN COMING DECADES : HOW HONG KONG CAN FURTHER STRENGTHEN THE EXISTENCE OF DISNEYLAND IN HK FOR BREAKEVEN SAKE: WHAT OTHER STRENGTH HK DISNEYLAND CAN SUSTAIN TO SURIVIVE FOR SHANGHAI DISNEYLAND BEING OPENED IN FEW YEARS LATER WITH DECREASE OF VISITORS FROM MAINLAND . WHAT IS THE WEAKNESS OF HONG KONG DISNEYLAND THAT CANNOT ATTRACT ENOUGH VISITORS TO MAINTAIN BREAKEVEN WITHOUT SUBSIDY FROM HK GOVERNMENT
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the Hong Kong Disneyland project from the perspective of Walt Disney? The valuation of Hong Kong Disneyland from the perspective of Walt Disney is done by taking the following assumptions: Cost of Capital = 9.52% Cost of Government Debt = 8.19% Cost of Commercial Bank Debt = 11.36% Cost of Equity = 12.3% (10 year average) Inflation = 7.31% (10 year average) Gross margin = 37% Operating Cost = 22% Variable Management Fee = 5% With the above assumptions the FCF of the project and the Royalties
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for the Disneyland in Hong Kong. Major Pillars of Hong Kong economy It can be segmented as: Tourism from mainland China Tourism from Taiwan and Southeast Asia Tourism from Other countries Market Barrier The market barriers can be categorized into: Pricing Competition Culture The main market barrier was competition. The large amusement park in Shenzhen was a treat to the Hong Kong Disney land because the Ocean Park had become an all-rounder by then. 1.) Hong Kong Disneyland (HKD)
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