competitive position. (13.3 marks) (Total 33.3 marks) Question 2 “The key Trans-cultural Competence required in International organisations to-day is the propensity to reconcile seemingly opposing values”. (Fons Trompenaars) Critically assess the utility of Trompenaars 7 Dimension Model for assessing International Cultures. (33.3 marks) Question 3 The correct choice of Market Entry Strategy is vital to the success of an organisations International Marketing efforts. Many companies
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Question 1 As known‚ Tokyo Disneyland is theme park which target to customers who looking for entertainment‚ adventures and exciting experiences. How attractive is this industry and how well will Tokyo Disneyland face in the far future in this industry? To analysis and calculate that Porter’s five forces framework is the most efficient method. The five forces are: the threat of entry‚ the threat of substitutes‚ the power of the buyers‚ and the power of suppliers and extent of rivalry (our textbook)
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light Introduction In November 2011‚ Hong Kong Disneyland and Microsoft created a new game which is Kinect: Disneyland Adventures games. This is marketing-mix. Kinect Disneyland Adventures is a video game published by Microsoft Studios on Kinect for Xbox 360‚ there has recreated a large amount of the Disneyland theme park‚ with themed games in place of many of the rides. Also‚ there are various characters such as Winnie the Pooh‚ Cinderella‚ Daisy Duck and Donald Duck and so on. The target audiences
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Discuss the core concepts of marketing for the travel and tourism sector Marketing in the travel and tourism sector is an important factor in making a travel business successful in terms of market share. Within marketing there a numerous known concepts that piece together the defined definition of marketing‚ these include the customer’s needs‚ wants and demands‚ products and services and value. Core concepts In the process of marketing your business it is important to factor in your customers wants
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Portfolio Question: How will you apply Hofstede’s or Trompenaars’ theory within your ICN group project. When applying Hofstede’s or Trompenaars’ theories of cultural dimensions‚ it will be important to concentrate on those dimensions which reflect the greatest difference in culture. In our case‚ our group will be examining the 1999 merger between auto manufacturers Nissan and Renault. The merger between Nissan and Renault is significant culturally speaking because Nissan is a Japanese company
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decision! Strategies LEGAL GOVERNMENT ALLIANCES ENVIRONMENT & SHAREHOLDINGS MEDIA & ENTERTAINMENT INDUSTRY ECONOMICAL STATUS TECHNOLOGY SOCIAL IMPACT Competitive Strategy Current Disneyland Tokyo Political • • • Disneyland Paris Disneyland Hong Kong • Supportive • Stable • Democratic • Supportive • Stable • Democratic • Very supportive • Stable • Democratic Government • NA • Monetary • Monetary support • Oriental Land: Land Land
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Boston: Houghton Mifflin The Encyclopaedic Dictionary of Sociology (1991)‚ 4th edition‚ Guilford‚ Connecticut: The Dushkin Publishing Group‚ Inc. Trompenaars‚ F. & Hampden-Turner‚ C. (1997)‚ Riding the Waves of Culture‚ London: Nicholas Brealey (2nd Ed) Trompenaars‚ F. & Hampden-Turner‚ C. (1993)‚ The Seven Cultures of Capitalism‚ London: Piatkus Trompenaars‚ F. & Woolliams‚ P. (2003)‚ Journal of Change Management Vol.3‚ 4‚ p. 361375: Henry Stewart Publication Watson‚ T. J. (2001)‚ In Search of Management
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My First‚ Unforgettable and Unique Trip to Europe In May 2015‚ I took a leap of faith and did something that I thought I would never do it in the first quarter of my life. I was grateful that this happened and changed the way I think life is‚ making me more independent. Since young‚ it was my dream to travel to Europe and bask in the unique culture with a long history. Exactly a year later‚ my dream finally came true. I was about to travel to my dreamland and what’s more? This was my first time
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(3) Aims of cross-cultural analysis………………………………………………………..2 (4) Hofstede and his 5 dimensions………………………………………………………...3 (4.1) Limitations of Hofstede’s model…………………………………………………………..4 (5) Trompenaars and Hampden-Turner model…………………………………………..4 (5.1) Limitations of Trompenaars and Turner model…………………………………………4 (6) European Cultural Diversity……………………………………………………………5 (7) Conclusion……………………………………………………………………………….6 (8) Bibliography……………………………………………………………………..7
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Every family dreams of going to Disneyland for some family fun‚ but has anyone ever stopped and thought about how they changed the world? Disneyland‚ features characters‚ rides‚ and shows‚ based on Disney productions. “Disney’s decision to build his park around custom rides led to the development of a massive new industry in themed attraction development.” (themeparkinsider.com). Walt Disney died in 1969‚ before the completion‚ but the success of the amusements parks other rides and attractions‚
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