ADIDAS MARKETING COMMUNICATIONS EFFECTIENESS ADIDAS MARKETING COMMUNICATIONS EFFECTIVENESS TABLE OF CONTENT 1.Executive summary………………………………………...3 2.Introduction 2.1 Adidas Overview……………………………………………………...3 2.2 Europe sports equipment market overview……………………...4‚ 5‚ 6 3.Situtational Analysis 3.1 PESTEL Analysis…………………………………………………..7‚ 8 3.2 Porter’s Five Forces Analysis………………………………………...9 3.3 SWOT Analysis………………………………………………….10‚ 11 4.Consumer Analysis……………………………………12‚ 13 5.Marketing
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SWOT Analysis: · Strengths: o The name Disney that had been well know all over the world o Financial strength from investors and profits in the other Disneylands o The amount of capital that was very sufficient · Weaknesses: o Lack of research by the management o Poor forecasting and calculations o Tendency to believe that the Chairman would make it perfetc · Opportunities: o To compete against the famous Eiffel Tower and Louvre Art Museum o Strategic location in which the park was
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Chapter 23 Essay The years between 1815-1848 saw the rise of a number of related and competing ideologies‚ one of them being Socialism. Socialism sought economic equality for all‚ and was very much against the the Laissez Faire ideal of liberalism. There were different forms of socialism as it evolved over the years. Throughout the 19th century‚ Europe saw an uprising and evolution of socialism led by key names Karl Marx‚ Henri de Saint-Simon‚ Charles Fourier‚ and Robert Owen. It created equality
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Allegory: an expressive style that uses fictional characters and events to describe some subject by suggestive resemblances 1. Botticelli: One of the leading painters of the Florentine renaissance‚ developed a highly personal style. The Birth of Venus 2. Desiderius Erasmus: Dutch humanist scholar who studied early Christian as well as classical culture; criticized the Church. 3. Fresco: the art or technique of painting on a moist‚ plaster surface with colors ground up in water or a limewater
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Chapter 24 DBQ 1.The Industrial Revolution was the transition to new manufacturing processes; It was causing carelessness in the city and lead to more and dusty pollution from all the work which was required to be put in. 2.Edwin Chadwick was an English social reformer‚ noted for his work to reform the Poor Laws and made conditions cleaner for the citizens. He helped sanitize the areas and made things healthier to live in. 3.The miasmic theory of disease was a theory that disease was caused
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DBQ Introduction: In the late 18th century‚ Europe experienced a substantial amount of urbanization due to the increase of industrialized factories‚ especially in the textile industry. Question: Describe the inventions that improved production and the European marketplace through the pre-Industrial Revolution. How did these advances affect social classes? Document 1: Letter from Leeds Cloth Merchants (a major center of wool manufacture in Yorkshire)‚ 1791. Defending the use of machines. “yet
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1) The 18th century is known as the era of the Global Economy. Describe the world economy in the first half of the 18th century and assess the effects of the economic‚ political‚ and social trends. I. Intro II. Economically‚ the old regime was marked by a scarcity of food‚ agrarian economy‚ slow transport‚ little iron production‚ unsophisticated finances‚ and sometimes commercial overseas empire. (And mercantilism) Mercantilism and the Atlantic Economy A. European maritime exapansion
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1. the "weekend"- New work patterns that established the weekend as a distinct time of recreation and fun. 2. Coney Island and Blackpool- both are amusement parks. Coney Island was only 8 miles away from central New York City and Blackpool in England was a short train ride from nearby industrial towns. 3. "day-trippers"- People who sit on the beach just to get fresh air. 4. Thomas Edison and Joseph Swan – Thomas Edison invented the light bulb. Joseph Swan opened homes and cities
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Renaissance ID’s Frederick Wright 1. Renaissance: * The Renaissance was a cultural movement that profoundly affected European intellectual life. * It began in Italy and spread its way across the rest of Europe. * It lasted from the end of the fourteenth century to the early sixteenth century (1375-1527). * This renaissance was significant for many reasons‚ one of which was the use of vernacular language. * The use of vernacular language helped people understand and rationalize
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1. The main area of Euro Disney’s business is amusement theme parks‚ based on Disney characters and movies. Euro Disney offers a 4‚800 acre amusement park near Paris in which visitors can discover different zones related to different themes : Adventureland‚ Frontierland‚ Fanatasyland‚ Mainstreet-USA‚ Sleeping Beauty Castle. 2. Other related businesses are derived from Euro Disney’s main activity. For example‚ there are six theme hotels outside the park. Furthermore‚ food and souvenirs are sold
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