Approaches to Development Communication Jan Servaes (ed.) Paris: UNESCO 2002 Table of Contents By Way of Introduction JAN SERVAES I . Introduction 1. Communication and the Persistence of Poverty: The Need for a Return to Basics PRADIP THOMAS 2. Hybrid Interactions. Human Rights and Development in Cultural Perspective JAN SERVAES & CHRIS VERSCHOOTEN 3. Media Globalization through Localization JAN SERVAES & RICO LIE 4. Vertical Minds versus Horizontal Cultures. An Overview of Participatory
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