As executive management of Euroland Foods‚ our goal is to decide on the most beneficial mix of eleven potential projects. The proposed projects focus on market extension‚ company expansion‚ increasing efficiency‚ and the development of a new product. While the total cost of all projects would be EUR 316 million‚ the budget is EUR 120 million meaning not all the projects can be undertaken. The key factors‚ among others‚ we used in order to decide the most fitting proposals were cost‚ risk-level
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UVA-F-1356 Version 1.1 EUROLAND FOODS S.A. In early January 2001‚ the senior-management committee of Euroland Foods was to meet to draw up the firm’s capital budget for the new year. Up for consideration were 11 major projects that totaled more than €316 million. Unfortunately‚ the board of directors had imposed a spending limit on capital projects of only €120 million; even so‚ investment at that rate would represent a major increase in the firm’s current asset base of €965 million. Thus
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Euroland Foods S. A. Case Report Prepared by Lisa Simth October 18‚ 2010 Euroland Foods S.A. Case Analysis I. Introduction Euroland Foods Company was a publicly traded company since 1979. Theo Verdin founded the company in 1924 as a result in developing his dairy business. Euroland Foods Company saw itself as a multinational producer. The four products were high-quality ice cream‚ yogurt‚ bottled water‚ and fruit juices. Each product accounted for 60%‚ 20%‚ 10%‚ and 10% of the company’s
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UVA-F-1356 Euroland Foods S.A. ACCESSING YOUR DOCUMENT(S) Please follow these instructions to successfully access your document(s): 1. Enter your email address and click Submit. Note: Your email is the email address used to create your Darden Business Publishing account when you placed your on-line order. 2. Agree to the Terms of Use; doing so will permit you to unlock the document. 3. Select "Allow" to enable the PDF document to communicate with the external servers. (Failing to “Allow”
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Euroland Foods S.A. Questions for Team Assignments For the Euroland Foods case your team is expected to submit an initial executive report of maximum four pages. This report is due 25 hours before session 3 and should cover the following points: 1. Highlight the strengths and weaknesses of the various measures of investment attractiveness as used by Euroland Foods. Will all of the measures rank the projects identically? Why or why not? 2. Please rank the 11 proposals on the basis of
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Case Study of Euroland Foods S.A. The case of Euroland Foods S.A. is about a multinational company that produces high-quality ice cream‚ yogurt‚ bottled water‚ and fruit juices. Euroland Foods was founded in 1924 by Theo Verdin. The performance of the company was steady over the years‚ but since 1998 to 2000 the company had no growth. The management team thought that was because of the low population growth in northern Europe and market saturation in some areas. The management team hoped that
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Euroland Foods S.A. Capital Budget 3/11/2010 Group 6 Euroland Foods S.A. Out of the 11 capital projects considered for the upcoming year our team has developed a strategy which will propel Euroland foods into the next level of global business. Under the board of directors spending limit of EUR120 million EUR119.25 million would be invested in our proposed projects. Our allocation of funds that best suits Euroland foods are based on NPV‚ economics‚ share value‚ and payback period
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SA Food Center should use a spokesperson. There are 4 types of spokesperson. They are celebrities‚ CEOs‚ experts and typical persons. I will choose celebrity to be SA Food Center spokesperson. Celebrity Celebrity is the most common spokespersons. It featured in 6% of ads‚ enhance brand equity and create emotional bonds. Also‚ it is more effective with younger consumers and establishes brand personality. SA Food Center should invite celebrity chefs to promote SA food. The famous chefs over
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In the case of Euroland Foods‚ we face to the constriction of capital spending (initial investment) equal Euro 120 million for 11 projects. How can we cope with this investment? Which projects should be chosen? My analysis is based on two categories as follows: 1) Quantitative Analysis (Internal Analysis) I used from Capital Budgeting Techniques below cited: -Sensitivity Analysis I consider IRR as independent variable‚ NPV at minimum ROR and Equivalent Annuity as functions (just
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Founded in 1978‚ Sa Sa has grown from a 40 sq. ft. retail space to become today’s regional "beauty". According to the "Retail Asia-Pacific Top 500" ranking of Retail Asia magazine and Euromonitor in 2014 the Sa Sa holdings is a topmost company in the Hong Kong. As one of the largest sole agents in cosmetics in Hong Kong‚ Sa Sa represents over 100 international beauty brands in Asia. Sa Sa prospers on its successful and proven "one-stop cosmetics specialty store" concept‚ offering customers with
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