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    Objectives: The aim of this assignment is to make the reader understand the key concepts and principles of marketing in the travel and tourism industry also as the key points affecting marketing environments and its function in different segments of the tourism industry. Analyzing the function of marketing as a management instrument‚ understanding the roll of marketing mix in the tourism sector and at last but not least learn how to use the promotional mix in the sector. Contents 1

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    Satire in Gulliver’s Travels Jonathan Swift’s renowned novel Gulliver’s Travels is possibly the greatest work of literary satire ever written. Ever since its publication‚ it has been an important and thought-provoking piece in English literature. As defined by a dictionary‚ satire is “The use of humor‚ irony‚ exaggeration‚ or ridicule to expose and criticize people’s stupidity or vices‚ particularly in the context of contemporary politics and other topical issues”. Originally‚ when it was first

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    European Management

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    ICHEC Management School of Brussels European Management Semester Abroad Project Assignment Rubin Alyans Submitted to: De Hainaut‚ R. & Lecoyer‚ J.-C. Submitted by: Avdovic‚ Elsa Bergström‚ Susanne Gök‚ Seyma Pauló‚ Eszter Patel‚ Kuntal Vlková‚ Petra Date: December 3rd‚ 2013 Table of Contents Table of Contents .................................................................................................................... i List of Figures ..............

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    European Expansion

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    NAME LOW ZHI LUN STUDENT ID: J12010861 SECTION: A1 Expansionism was inevitable to serve various needs of the European powers. Answer the following questions: 1. What were the reasons/factors that triggered this interest? Spread Christianity Alternative route to the Asia market and also secure the route. Increase the food production‚ resources and also labor. Renaissance of the individualism 2.  What were the countries that involved themselves heavily in expansionism" Britain‚ Denmark‚ France

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    Travel to Myanmar (Burma)

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    classes and to make your time in class more enjoyable and proficient. The History Guide contains the complete content of three undergraduate courses in European history which will certainly be of use to those of you studying such topics at the college level or in A.P. European history classes. The History Guide contains ninety lectures in European history from ancient Sumer to the fall of Soviet-style communism in 1989. In essence‚ what is presented here is an online textbook in western civilization

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    European Union

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    After reading John Pinder’s book‚ “The European Union‚ A Very Short Introduction‚” it provides a brief and concise summary of the history of the European Union. It covers events dealing with politics‚ the environment‚ agriculture‚ policies and the Euro‚ dating from its beginnings in 1940’s until 2000‚ when the book was published. Although Pinder appears to be pro EU‚ he does an exceptional job of overviewing the institutions and policies of the European Union that helps his audience of average citizens

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    Millie Chen’s Tour was presented in the Albright-Knox’s Gallery for New Media‚ a small black box screening room with surround sound and a projection wall. The multimedia installation was comprised of four movements presented in a loop‚ each documenting the artist’s visit to a particular site of historical genocide. Handheld footage of the locations segues seamlessly from one to the other in the film‚ interspersed with unobtrusive titling presenting the location’s name and the date of the genocidal

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    Robert Appelmann Gulliver’s Travels - Notes Jonathan Swift: * Irony – What could Swift be pointing out with this work? * Eating Babies‚ Ladies Dressing Room‚ Death of a Late Famous General‚ etc. * Anglo-Irish of late 1600’s to middle 1700’s * Classical Period‚ Enlightenment Gulliver’s Travels General: * Gulliver: * Third of Five Sons * Never mentions his brothers or any family aside from his Wife and Children * Very unemotional‚ proper

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    European Cuisine

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    European cuisine | | | | | About 2 pages (640 words) | | | | | | | ------------------------------------------------- Top of Form Bottom of Form An English Sunday roast. Croissant‚ of unknown origin‚ associated with France. Hungarian goulash. Smørbrød from Norway. European cuisine‚ or alternatively Western cuisine is a generalized nomenclature for people especially from East and Southeast Asian countries referring collectively to the cuisines of theWestern countries including Europe

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    European Imperalism

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    European imperialism during 1450-1750‚ began as a plan to gain more riches for the European nations. The Europeans did this for three main reasons‚ which were for God‚ Gold‚ and Glory. The Europeans domination over Latin America‚ Africa and Asia were made out to be good for the native people of these lands. However‚ the Europeans were not there to help these geographic areas. They were there to spread their influence and gain riches for themselves and the European nations. The successes and failures

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