MARKETING FOR BUSINESS GROWTH TERM PAPER “INDIAN TRAVEL WEBSITES ANALYSIS & RECOMMENDATIONS” BY Mayank Gupta - 1212034 Vikram Gupta - 1212068 TABLE OF CONTENTS 1. Introduction and Objective 2. Website Design 2.1 User friendliness 2.2 Loading Time 2.3 Search & Booking effectiveness 2.4 Aesthetics 2.5 Recommendation and Personalization 3. Search Engine Optimization 3.1 SEO site checkup 3.2 Organic Search comparison 3.3 Alexa ranking & data analysis 5. Revenues and Operations 5. Recommendation 6
Premium Search engine optimization Search engine optimization Google
NOTES | LEVEL | THREAT OF NEW ENTRANTS | -Inexistence of legal entry barriers;-High initial investments in the industry;-Existence of economies of scale;-Inexistence of switching costs for costumers. | MEDIUM | THREAT OF SUBSTITUTES | -There are no switching costs for costumers;-High interest in exotic products; | HIGH | BARGAINING POWER OF SUPPLIERS | -European packaging industry is highly concentrated;-There are no substitutes for the packaging input. | HIGH | BARGAINING POWER OF COSTUMERS
Premium Economics Drinking culture Beer
The PESTEL framework is designed to provide managers with an analytical tool to identify different macro-environmental factors that may affect business strategies‚ and to assess how different environmental factors may influence business performance now and in the future. The PESTEL Framework includes six types of important environmental influences: political‚ economic‚ social‚ technological‚ environmental and legal. These factors should not be seen as independent factors. Factors such as
Premium Strategic management Unemployment Management
1. PESTEL ANALYSIS The PESTEL Analysis takes into consideration the operations of Tesco situated in Hungary. 1.1. Political Environment Political factors such as influence by means of power as well as abuse of power affect the efficiently and effectiveness of businesses. Thus clearly understanding the political aspects which govern the country of business indulges a thorough control of the business ’s life expectancy. Therefore it is crucial that Tesco is aware of the environment for further
Free Population Demography Total fertility rate
The political and legal environment In the aftermath of the credit crisis‚ governments and regulators are strengthening consumer protections and promoting the concept of responsible lending; new developments are being made with the customer’s interests in mind‚ ensuring that the customer is in control of their own finances‚. The Consumer Credit Act section 75 provides added protection to consumers‚ offered for transactions over £100. It is notable that higher earners‚ are among the financially savvy
Premium Credit card Smart card
Contents - Introduction: P 3 - Macro Environmental Factors: P 4 - Political and Legal Factors: P 4 1) Malaysian Sale Tax and Tariffs for Mobile Phones P 4 2) Labour Law
Premium Mobile phone Inflation
Belgium PESTEL Political Belgium is a politically stable country. The government type of Belgium is parliamentary democracy under a constitutional monarchy. Belgium achieved independence in October 4‚ 1830. The constitution was drafted in 1830‚ approved by congress and was enforced in 1831. In 1993‚ Belgian government consolidated a version of constitution by incorporating all previous versions in 1993. King Albert II is the chief of the state. Head of the government is the Prime minister
Premium Belgium European Union Constitutional monarchy
Managing Strategy – Case 1 PESTEL ANALYSIS: Political Factors – In the recent years‚ governments are campaigning strongly against drunken driving which has affected the tendency for beer consumers to drink in restaurants and bars. It has shifted beer sales to off-trade (retail) which is dominated mainly by large supermarket chains like Tesco or Carrefour. Globally‚ the off-trade volume boomed from 63% in 2000 to 68% in 2008‚ which represented an 8% growth Economic - As part of the government
Premium Beer Brewing Alcoholic beverage
PART A: PESTEL analysis on the external business environment of Malaysia based whisky industry. Political factors • According to International Trade and Industry Minister Datuk Mustapa Mohamed (2010)‚ there will be no tariff reduction on the export of alcohol from Malaysia. This will become a threat to the whisky industry in Malaysia as the price of the whisky will remain high in global market and thus they will lose the competitive advantage on it. The demand of their products will drop as the
Premium
Austria‚ Belgium‚ Finland‚ France‚ Germany‚ Greece‚ Ireland‚ Italy‚ Luxembourg‚ Portugal and Spain. It is expected that sometime in the future other members will join. Advantages of a single currency. The main advantages to Ireland of having a single European currency are: * Firms that import or export goods between euro zone countries can trade without exchange rate changes. The firms know how much goods cost and will receive in payment. * No more commission for changing currencies. * Ireland’s
Premium Currency Euro European Union