: - “Virgin is about doing things that really work‚ not just looking the parts. We are passionate about running our businesses as well as we can‚ which means treating our customers with respects‚ giving them good value and high quality and making the whole process as much fun as it can be.”—Richard Branson‚ Chairman History - Virgin Group is diversified grouping of more than 200 privately held companies. It included Virgin Atlantic Airways‚ Virgin Holidays‚ Virgin Rail‚ Virgin Retail
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RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious‚ Richard Branson’s Virgin Group has experienced several problems. In the short-term‚ brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset‚ protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint ventures
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SWOT Analysis of Virgin Media Virgin Media is an innovative new media company that was formed as a result of a merger between NTL and Telewest and then a re-branding as Virgin Media. Its main strength lies in the branding and the innovation that the name Virgin offers. Internally‚ Virgin Media is the only company in the United Kingdom that offers all four of the main media services‚ i.e. digital television‚ broadband‚ fixed line telephone and mobile phone packages. The ability to offer these products
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Cult of the Virgin in the Gothic Era: Was there another side to the Virgin’s image? In the Gothic era‚ when it was popular for artist to create images and symbols of the Virgin Mary‚ began the Cult of the Virgin. Many artists focused on the Virgin Mary with Christ as the main topic in their art work. Did all the creations made of the Virgin portray her as good? Could some of the artists want to give a negative interpretation of the Virgin that could have only been seen through the artist’s eye
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Virgin Atlantic’s Marketing Approach Introduction Britain’s the second largest carrier service. Its huge popularity has ensured its success worldwide. This success is also due to a strategic plan implemented buy Virgin Atlantic. This presentation will attempt to point out some of these key strategies Isolating Its Target Market The airline decided early on that its target market would be business men and leisure travelers. By catering solely to this target‚ virgin created a niche market for
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Land Ordinance of 1785 I) The Land Ordinance A. Adoption 1. The United States Congress adopted the Land Ordinance of 1785 in May 1785. 2. Thomas Jefferson wrote the Ordinance of 1784‚ which called for the land west of the Appalachian Mountains‚ north of the Ohio River‚ and east of the Mississippi River to be divided. a. This ordinance did not exactly describe how the land would be settled‚ governed‚ or how the land would become a state. 3. The Land Ordinance of 1785 put the 1784 resolution
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STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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The European Union‚ which was previously known as the European Community is an institutional framework that began in 1951 between six countries with the intention of constructing a unified Europe. The European Union was created after World War II to economically and politically unite Europe so that another war among the European nations would not occur. The enlargement of the European Union is a historic opportunity to foster peace after generations of division and conflict. After fifty plus years
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In this paper‚ we will be discussing the book Miracles of the Blessed Virgin Mary‚ written by Johannes Herolt between 1435-1440‚ and translated by C.C Swinton Bland. The book is a collection of miracles performed by‚ or relating to‚ the Virgin Mary. In the Christian tradition‚ the Virgin Mary holds a high place among the saints. She is said to have conceived the child Jesus as a virgin‚ and to be the only woman ever born without Original Sin. Throughout the history of Christianity she has been said
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The Virgin and Child with Saint Anne Rebecca Townsend Hum2235 Dr. Hoover Edison College Fall 2012 Townsend 1 The painting of The Virgin and Child with Saint Anne took more than a decade to complete. It was created in the 16th century‚ in Florence Italy. A young master artist declined the original commission for The Virgin and Child with Saint Anne and suggested Leonardo da Vinci. The monks who commissioned the painting
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