РROJЕСT RЕРORT ON MАRKЕTING STRАTЕGУ OF АMАZON.СOM АND АMАZON.IN SUBMITTЕD BУ RITU KАDIАN SАMBIT S.РRАHАRАJ SHАRАD АGGАRWАL MАSTЕR OF BUSINЕSS АDMINISTRАTION (Mаrkеting & Sаlеs) АMITУ UNIVЕRSITУ‚ UР Аmаzon.сom Сomраnу Рrofilе Аmаzon.сom inс. Is thе lеаding onlinе rеtаilеr thаt dеаls with еlесtroniс рroduсts аnd сloud hosting sеrviсеs. Thе сomраnу wаs foundеd bу jеff bеzos in 1994 but thе wеbsitе‚ whiсh is thе mаin mаrkеting аnd sеlling рlаtform
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DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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Company background Airtel Lanka Limited is a subsidiary of Bharti Airtel Limited‚ the third largest mobile operator in the world‚ with over 240 million mobile customers as of December 2011.[3] Bharti Airtel has been featured in Forbes Asia’s Fab 50 list‚ rated amongst the best performing companies in the world in the BusinessWeek IT 100 list 2007‚ and voted as India’s most innovative company in a survey by The Wall Street Journal Airtel Sri Lanka commenced commercial operations of services on 13
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agency to promote and market for Dinty Moore: (1) they are the professionals‚ (2) they can add quality and enhance the brand name and (3) they bring experience and new ideas. As professionals‚ they are abreast of any new trends or advertisement strategies. The bring experience to the table which allows them to make decisions based on past history. They were trained specifically for this type of job and know the ins and outs of advertisement. The external agency will be able to do a market analysis
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DE2-106-I DIVERSIFICATION STRATEGY Original written by professors David Allen and Arnaud Gorgeon at IE Business School. Original version‚ 21 May 2002. Last revised‚ 20 December 2007. (R.L.) Published by IE Publishing Department. María de Molina 13‚ 28006 – Madrid‚ Spain. ©2002 IE. Total or partial publication of this document without the express‚ written consent of IE is prohibited. INTRODUCTION We are all familiar with the concept of diversification in finance. In this context‚ diversification is related
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employees. Diversity strategy gives managers a chance to perceive the attitudes of their employees. A close relationship between managers and employees makes employees consider their perceived performance level important to self-worth. Diversity strategy also increases the job satisfaction and organizational commitment of minority employees. In most cases‚ there is a positive relationship between job satisfaction and job productivity. In general‚ PepsiCo’s diversity strategy united company’s employee
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business model and primary business 2 2. Strategic position of Amazon 3 2.1 PESTLE analysis 4 2.2 Industry and competitive environment analysis — Porter’s Five Forces Model 7 2.3 Internal environment analysis- SWOT 11 3. Suitability of Amazon’s corporate strategy 12 3.1 Growth through lower cost structure and lower prices. 12 3.2 Creating value for customers by using their technology expertise 14 3.3 Diversification and Expansion 16 4. Conclusion 17 5. Reference list 19
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Changes in 2012 ERP® Examination Study Guide Changes in ERP® Study Guide for 2012 NEW READINGS New Readings for Hydrocarbon Resources 1. Charlotte Wright and Rebecca Gallun. Fundamentals of Oil & Gas Accounting‚ 5th Edition (Tulsa‚ OK: PennWell‚ 2008). • Chapter 15 ....................Accounting for International Petroleum Operations 2. Bunkerworld. D2 and No.2 Diesel Fuel: An Introduction. (Online reading) 3. Vivek Chandra. Fundamentals of Natural Gas: An International
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References: Ascoli‚ A.‚ Cullina‚ D.‚ Kunesh‚ L.‚ Peng‚ C.-C.‚ & Xu‚ S. (2008‚ June 4). Amazon Kindle. Retrieved Dec 11‚ 2012‚ from www.mcafee.cc: http://www.mcafee.cc/Classes/BEM106/Papers/2008/Kindle.pdf Jain‚ P. AMAZON.INC SWOT Analysis. PGDM. Marakmat‚ S. (n.d.). Amazon Porter ’s 5 Forces. Retrieved from Scribd.: http://www.scribd.com/doc/40107282/Amazon-Porters-5-Forces Mind Tools. (n.d.). Porter ’s 5 Forces. Retrieved Dec 11‚ 2012‚ from Mind Tools: http://www.mindtools.com/pages/article/newTMC_08
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States It is the world ’s largest online retailer.[4] The company also produces consumer electronics—notably the Amazon Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services. Jeff Bezos incorporated the company (as Cadabra) in July 1994‚ and the site went online as amazon.com in 1995.[7] The company was renamed after the Amazon River‚ one of the largest rivers in the world‚[7] which in turn was named after the Amazons‚ the legendary nation of
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