brand Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Business-Week and Interbrand‚ a branding consultancy‚ recognize. Coca-Cola as one of the top 20 brands in their top 100 global brands ranking in 2009.The Business Week-Interbrand valued Coca-Cola at $67‚000 million in 2009. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million Furthermore‚ Coca-Cola owns
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Introduction The Coca-Cola Company is a leading manufacturer‚ distributor and marketer of soft drink concentrates and syrups‚ juice and juice-drink products. The company is a profitable company that trades on the New York Stock Exchange. The original product was formulated in 1886 by john Pemberton‚ a pharmacist in Atlanta Georgia‚ who sold it at a local drug store soda fountain as a "treatment for the mental and physical disorders. A few years later‚ Asa Candler acquired the formula‚ established
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BMGT 500 – Principles of Management Management styles & Leadership practices at Coca-Cola. Report submitted to Prof. Chepkilot In partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (MBA) By Jesse G. Munyua GMB/NE/0645/05/14 Kabarak University Nakuru Town Campus Table of Contents 1.0 Introduction 2 2.0 History of the Company 2 3.0 Mission and Vision 3 4.0 Culture and values 5 5.0 Organizational Design 6 6.0 Organization Structure 8 7.0 Organizational goals
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■ Indian Journal of Commerce & Management Studies ISSN – 2229-5674 SHORT-TERM LIQUIDITY MANAGEMENT- A STUDY OF INDIAN STEEL COMPANIES Dr. Amalendu Bhunia Affiliation: Reader in Commerce‚ Fakir Chand College under C.U.‚ Diamond Harbour‚ West Bengal‚ India. bhunia.amalendu@gmail.com ABSTRACT The overall efficiency is vital from the viewpoint of short-term liquidity and at the same time proper plane of profitability is required for the business enterprises. Consequently‚ the affiliation
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appropriate qualitative and quantitative data 2 4.1 Record findings in an accepted format and 4.2 Present and summarize the findings using suitable methods 3 4.3 Evaluate the methodology used and critically analyze the findings 11 4.4 Propose recommendations based on the findings which identify and justify areas for future research 12 References 14 3.3 Collect and review data using appropriate methods‚ including primary and secondary research techniques The researcher used the questionnaire method
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“5-Forces Analysis” is a comprehensive way of determining organizations profitability as compared to its competitors in the same industry by looking at 5 forces of stress. Coca-Cola deals with a lot of pressure in the concentrate business‚ most specifically with Pepsi. I will analyze the 5 forces model to determine Coca-Colas overall profitability. The 5 forces model begins by looking at rivalry between established competitors. Coca-Cola has a direct rivalry with Pepsi in the fact that they make and
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2. BACKGROUND The study of Working Capital Management cannot be over emphasised. It is a very important element in corporate financing and very crucial to company survival. Companies usually require an optimal level of working capital to meet daily obligations‚ continue production and make profit. However‚ some managers fall short and the companies liquidate. According to Harris (2005) “Working capital management is a simple and straight forward Concept of ensuring the ability of the firm to fund
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promotion‚ publicity and direct marketing. In IMC Plan there are three campaigns which would be carried for the whole year by Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and focus on the social responsibility or societal marketing. Secondly‚ it will focus on the fun and entertainment perspective in order to motivate youngsters to purchase Coca-Cola and generate more sales. Whole IMC will be developed to communicate the message to the target audience to raise funds to
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Ciara Martinez March 3‚ 2014 Strategic Management Internationalizing the Cola Wars: The Battle for China and Asian Markets Coke was formulated in 1866 by John Pemberton‚ a pharmacist in Atlanta who sold it at drug store fountains as a “potion for mental and physical disorders.” Since then‚ it has grown and spread in the world as one of best Soft Drink in the world with an intense competition against Pepsi. It has started this competition in 1950s and continues until now. Coke is facing different
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A STUDY ON WORKING CAPITAL MANAGEMENT With special Reference to HBL POWER SYSTEMS LIMITED HYDERABAD. PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (Center for Distance Education‚ Acharya Nagarjuna University) BY BATTULA RAMA KOTI REDDY M.B.A (3 YEARS PATTERN) [2007-2008] Reg. No: A07BU113003 Under the Guidance of Sri. K. Mahidhar General Manager‚ Finance & Accounts HBL POWR SYSTEMS LIMITED HYDERABAD
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