INTEGRATED MARKETING COMMUNICATION PLAN Group members : Jesika Ngantung Prsciani Umbas Rivie Waani Regina Daud Nikita Runtulalo REPORT 1 : INDUSTRY / COMPANY REVIEW INDOFOOD – BIMOLI OIL PT Indofood CBP Sukses Makmur Tbk. (Formerly PT. Indofood Sukses Makmur Tbk‚ PT Gizindo Primanusantara‚ Indosentra PT Pelangi‚ Indobiskuit PT Makmur Mandiri and PT Ciptakemas Abadi) is a manufacturer of various types of food and beverages‚ based in Jakarta‚ Indonesia. The company was founded in 1990
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continuous process industries These industries are easily controlled and automated and computers are widely used for process monitoring‚ control and optimization. 2. Mass production industries Industries manufacturing fasteners‚ integrated chips‚ automobiles etc. are all mass produced and are therefore specially designed and optimized to ensure automatic and cost effectiveness. 3. Batch production Large % of manufacturing industries are classified as batch production industries
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MKTG 206: Promotions Management Promotional Campaign for Veet® Hair Removal Cream ContentS Section One: Executive Summary 2 Section Two: Situation Analysis 2 2A. The Depliatory Industry 2 2B. Client Brief: Veet® 3 2C. Marketing Mix adopted by Veet....................................................................................................................3 2D. Internal Analysis.............................................................................................................
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INTEGRATED TERM PROJECT Topic: Behind the Scenes In partial fulfillment of the degree of B.Des. Fashion Communication Student Name: Minakshi Manjari Reg. No: 060875500016 Guided by: Ms. Suhasini Taneja Submitted by: Minakshi Manjari FC-VII Batch-2008-12 [pic] Department of Fashion Communication National Institute of Fashion Technology Bangalore - 560034 Acknowledgement I would like to take this opportunity to place on record
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Cerelac Advertising Campaign Introduction: Advertising as defined by Cavusgil‚ Knight and Rosenberg (2008) is a method of conveying a message encoded in language‚ various symbols‚ colors and other attributes‚ each of which may have a distinctive meaning. Advertising can also be defined as a paid‚ non-personal communication about products‚ services or ideas by an identified sponsor through the mass media in an effort to persuade or influence consumer behavior. It is an important tool of marketing
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081-831-1001 - Evaluate a Casualty (Tactical Combat Casualty Care) Evaluate the casualty following the correct sequence. Identify all life-threatening conditions and other serious wounds Conditions: You have a casualty who has signs/symptoms of an injury. Your unit may be under fire. Standards: Evaluate the casualty following the correct sequence. Identify all life-threatening conditions and other serious wounds. Performance Steps: Note: Tactical combat casualty care (TCCC) can be divided
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1. Executive Summary & Firm Information The author of this report has chosen to analyze the Italian company Fiat‚ which has established itself in the automotive industry since more than 100 years introducing many new products and initiatives‚ adapting to the changing environment characterized by macroeconomic factors that have changed the automotive industry. This report focuses on the Fiat 500 product that has brought a lot of success to the company‚ since its production in 1956. Fiat’s Mission
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The Analysis of A Campaign of Nike “The Good Stuff” Name: yuanyi zhao 0 Contents 1. Abstract……………………………………………………………2 2. Introduction……………………………………………………….2 3. The campaign of Nike “the good stuff”…………………………3 4. Analysis the campaign ……………………...……………………3 5. Effectiveness………………………………………………………12 6. Conclusion………………………………………………………...13 7. References…………………………………………………………14 8. Figure references………………………………………………….15 1 The analysis of a campaign of Nike “the good
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the same business model of coffeehouse chain as Starbucks under the support of McDonald’s brand name‚ Starbucks therefore come up with a new advertising campaign to recruit the attentions from its new customer segmentation (the young people) via social networks that started on mid of May 2009 in six major cities of the U.S (Claire‚ 2009). The campaign‚ emphasized Starbucks coffee quality as its main idea toward intended customers‚ was run through online tools (Youtube‚ Twitter‚ and Facebook) with the
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marketing campaign. While commentators have already waxed lyrical about it as the very pinnacle of content‚ marketing experts believe that this diminishes the scope of the achievement. James Murphy‚ editorial director at the Future Foundation‚ says Stratos shows that Red Bull isn’t solely a provider of content anymore. ‘This is the purest example of the brand as a story; the brand itself has become content‚’ he explains. Murphy believes the scientific and technological pay-off of the campaign reflects
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