National Institute of Fashion Technology Hyderabad Brand and in Store Communication (Assignment on Print Advertisement) Submitted By: Sadhana Yadav (MFM) AIDA AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. The base of brand promotion also. * A - Attention (Awareness): attract the attention of the customer. * I - Interest: raise customer interest by
Premium Marketing Advertising Will Keith Kellogg
The 80’s was known for its fashion and music‚ but the inventions were pretty radical (Jaime Purvis).” In the 1980’s the field of technology changed for later years to come. The 1980’s jump started the era of CD’s‚ Pac-man‚ and the personal computers. “The first CD title was 52nd Street by Billy Joel”( Sony‚2). Americans enjoyed many of the innovations of this time period. Technology of the 80’s had an impact in the 80’s‚ the world‚ and has still impacted the people of today. The impact of technology
Premium Video game Game Video game console
ENG 101-210 ESSAY #1 Self knowledge is crucial for individual and society. How does Cisneros demonstrate this‚ and how can you relate? If you look in the Dictionary for the word self-knowledge it says‚ “self-knowledge is the knowledge or understanding of one’s own capabilities‚ character‚ feelings‚ or motivations”. Many people find themselves in difficult situations all the time. Some don’t fight to overcome this‚ but some do. It is even more difficult when that happens to kids‚ because they
Premium Psychology Sociology Educational psychology
How Venture Capitalists Evaluate Potential Venture Opportunities Problem definition The case is about four interviews to capitalists from leading Silicon Valley firms to learn about the frameworks they use to evaluate potential venture opportunities. Following there’s a comparative summary of such interviews: Questions How Do You Evaluate Potential Venture Opportunities? How Do You Evaluate the Venture’s Prospective Business Model? Russell Siegelman: Partner‚ Kleiner Perkins Caufield & Byers
Premium Venture capital
Tutor: Ms Ruth Humphreys Essay title: Discuss the issue Ethical Business and how it relates to Corporate Social Responsibility (CSR). With reference to sources‚ provide examples of companies or organisations which demonstrate ethical behaviour and evaluate their motivation. Student Signature: Date: 27th March 2013 Discuss the issue Ethical Business and how it relates to Corporate Social Responsibility (CSR).
Premium Business ethics Ethics Corporate social responsibility
1. How an auditor evaluates the efficacy of internal control system? Ans: The auditor has to decide whether he can place reliance on the internal control. If internal control is adequate‚ he can restrict nature‚ timing and extent of his checking accordingly. If not‚ he is left with no alternative but to resort to detailed checking. The manner of evaluation of internal control may be in the following lines: 1. Making preliminary evaluation of the system 2. Compliance procedures to evaluate
Premium Internal control English-language films Audit
Study Kellogg is the world’s leading cereal producer and out of the total value £1.1 billion per year of the UK cereals market Kellogg has a market share of 42%. This is 21st century and being very fast people want such a lifestyle in which the food they eat can equally contributes to their health. Kellogg’s aim is exactly the same and they want their customers to know how to get the balance right. To achieve their aim Kellogg set different objectives. Kellogg wants to attach its brand with physical
Premium Nutrition Health Personal life
www.elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands; Brand extensions; Degree of adjacency;
Premium Branding Brand equity Branding companies
“Discuss how European Integration was achieved up until the 1960’s and comment on the reasons for the success of the European Community in this period.” The context of a united Europe was first officially coined in the aftermath of the Second World War. It was a theory born out of a Europe which had been brought to its knees by the greatest and most devastating conflict the world had ever seen. The post war period witnessed a complete upheaval of power and a renewal of world order. A new European
Premium European Union United States Europe
become the eyes catching brand in the most famous giant shopping mall. This brand also the most successful brand that I meet that can compete with the foreign same line brands like Giordano‚ Esprit‚ Elle and etc. From the minor focus group I did between my friends and relatives‚ surprisingly more than 90% of them thought that Padini is the foreign branded name like Esprit. Until I told them that actually Padini is the Malaysia local brand they also feel proud of this brand--- Padini. Thus‚ Padini
Premium Brand Brand management Branding