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    been errors in judgment‚ not of intent.” This is one of many quotes stated by Ulysses S. Grant during his presidency. Presidents make up a big part of our country. Ulysses S. Grant‚ the 18th president of the United States‚ was a very good leader because he was a military general as well as a president and left a legacy. (“Ulysses S. grant Quotes‚” brainyquote.com) On April 27‚ 1822‚ in Point Pleasant‚ Ohio‚ Hiram Ulysses Grant (otherwise known as Ulysses S. Grant) was born. His parents were Hannah

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    4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which

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    As many of you may know for a brief time in the 1920’s alcohol was banned. The banning of alcohol is known as prohibition. “The Prohibition Era”‚ as we refer to it today‚ was brought upon the society of the 1920’s for a few reasons; many people were against the use of alcohol and suggested it was the drink of the devil and congress took a strong moral stance against alcohol use as well. The 18th Amendment established prohibition in the United States of America. The Volstead Act was also approved

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    BIO-DATA Name Aarti Sharma Date of Birth 23-08-1985 Time of Birth 05:35 am Birth of Place Mathura Height 5’3” Hobbies Cooking‚ Reading the Newspaper ‚ Ankerin & Embroidering. Complexion

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    yet another bowler-hatted gent registered his outrage.” She told the Dailymail. She had just opened Bazaar on King’s Road with her husband in 1955 and minds were heavily up-tight at that moment of post-war. Feminism Even if feminism is not a 60’s phenomenon‚ it’s during these years that women finally became independent human beings. In 1961 an enormous invention appeared on the market: the pill. The contraceptive pill gave to women the possibility to control their pregnancy. After

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    Feminism changed the dynamics and lifestyle of society‚ and the way women were viewed in America in the 1290’s. Feminism is the advocacy of women’s rights on the grounds of political‚ social‚ and economic equality to men. Before the feminist movement women were very restricted in all aspects of their lives; after‚ they gained more freedom to do whatever they wanted. Along with women’s right emerged a new kind of woman‚ the flappers. The suffrage movement change many aspects of society in America

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    In the 1920’s‚ many American businesses were doing brilliant. The banks had millions of dollars and people felt they had so much money that no one was poor or homeless. People thought that they could get rich quickly and that America would be able to get rid of poverty. Many people thought that nothing could possibly go wrong. Well‚ in October 1929‚ the Stock Market Crash occurred. Many wonder what it was like before the crash‚ the effects of the crash‚ and what caused the crash. It was a difficult

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    around 1849. Settlers began to move west over the Appalachian Mountains in the early 1800’s. They settled into new states and claimed their new territories. They began to invade California‚ lands belonging to Mexico‚ and Texas. In the mid 1800’s the US took control over all land belonging to Mexico‚ and southern parts of Oregon. The US then progressed to control land from coast to coast. Before the 1820’s‚ American pioneers had began to settle and even build homes as far as the Mississippi River

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    Brand Hierarchy

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    Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches

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    participants with 50 photos and asked them to identify the man who had left the room. From this experiment Loftus found out that participants who had witnessed the more violent scene were less accurate in identifying the man compared to those who witnessed the peaceful discussion. This suggests that heightened anxiety of the witness in the violent scene caused them to focus on the weapon more than any other details. This is also known as the weapon effect. Loftus and Burns (1982) supports the findings

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