Blue Ocean Strategy Institute BOS022 How Apple ’s Corporate Strategy Drives High Growth 10/2012-5860 This case was written by Oh Young Koo‚ Institute Fellow of the INSEAD Blue Ocean Strategy Institute‚ under the supervision of W. Chan Kim and Renée Mauborgne‚ Professors at INSEAD. It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2012 INSEAD TO ORDER COPIES OF INSEAD CASES‚ SEE
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established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. This may involve radical changes to the brand’s logo‚ brand name‚ image‚ marketing strategy‚ and advertising themes. These changes are typically aimed at the repositioning of the brand/company‚ sometimes in an attempt to distance itself from certain negative connotations of the previous branding‚ or to move the brand upmarket. However‚ the main reason for a re-brand is to communicate
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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Zara is classified as the shopping goods in the category of consumer products. Zara is an international clothing brand which is a part of the Inditex Group. Zara’s products mainly focus at the clothing and their products are bought for the final use. So‚ it is classified in the category of the consumer products. Zara is classified as the shopping goods because of their brand. Their brand had made the price of their product higher than other competitors seems like Padini. The price of their products
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“Consumer society gives people choice.” Discuss this claim. UK society in the past has been described as an industrial society with social classes being defined around a person’s employment status. Consequently‚ only those who were very wealthy and had surplus income were considered consumers. However‚ with developments in technologies‚ an increased amount of workers in “white collar” jobs and shifts in living costs‚ the term “consumer society” is one which suggests our contemporary life styles
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The Effects of Bullying and the College Student Allen Roberts Ohio Christian University Author Note This paper was prepared for English Composition I Section 02‚ taught by Professor Scott Barr. Abstract The Effects of Bullying and the College Student For nearly a year‚ as many as 15 girls ganged up on 12-year-old Rebecca Ann Sedwick and picked on her‚ authorities say‚ bombarding her with online messages such as “You should die” and “Why don’t you go kill yourself.” Rebecca couldn’t
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Basketball Positions Basketball is one of the most interesting sports in the world to watch or even play‚ but it’s not that interesting if you don’t understand it. For those who have just seen this sport in action on television or just watch your buddies play a pick-up game; don’t you ever wonder‚ why does this player go here or what does that guy do on the court? I’m here to explain all of that so you completely understand the role of each player on the court. They would usually number the players
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Women’s Position in Society Teacher: Joann Roberts Foreign Language Discipline: Latin Grade Level: High School Courses: Latin III-IV Honors‚ AP Latin Literature Topic: View of Women’s Position in Antiquity Unit Overview Essential Understandings: ❑ The position of women in Greek society differed from the position of women in Roman society. ❑ The roles of women in both Greek and Roman society had common elements. ❑ The position and roles of women were dependent
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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I remember an essay I have written in the beginning of my student life. The title was ‘Aim of my life’ and I have written about being an aeroplane pilot when I grow up. But‚ later I was fascinated by the circuit designs and was determined to study Electrical Engineering since I was in high school. I have cherished a dream to pursue my career as an electrical engineer and I was enrolled in the department of Electrical and Electronics Engineering in Ahsanullah University of Science & Technology
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