and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled by it. One approach is the
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. The company’s macro-environment consists of six major forces that impact on organizations. The six major forces are demographic trends‚ economic trends‚ natural trends‚ technological
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Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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world has been through a technological revolution. We have in few years moved from being a world where it could take months to receive a message‚ to being a world where it takes microseconds. Within most industries‚ technology is a very important factor to succeed. Especially in certain industries‚ like energy‚ transport and financial services‚ technological innovations have been vital to make those industries develop into what they are today. Companies are always struggling to acquire better technology
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Biology Coursework: Preliminary Work 8/12/2013 Intro I am going to investigate a factor that affects the rate of enzyme activity What are enzymes and how do they work? Enzymes are biological catalysts - catalysts are substances that increase the rate of chemical reactions without being used up. Enzymes are also proteins and thus have a specific shape. They are therefore specific in the reactions that they catalyse - one enzyme will react with molecules
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Sonia St James Investigation: Factors that affect the outcome of enzyme activity Introduction In this project I will monitor the rate of activity of Catalase. Catalase is an Enzyme which in the right conditions catalyses the decomposition of Hydrogen Peroxide into water and oxygen; 2H2O2 + Catalase >>> 2H2O + O2 Catalase is found in all cells and protects them from Hydrogen Peroxide which is a dangerous waste product that needs to be eliminated. Without Catalase living things could not survive
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title: How diversity affects the global business environment Words count: 1405 Due date: 17/03/2011 Date submitted: 17/03/2011 Time submitted: 08.45 am Teacher’s signature: I hereby declare that: i) ii) iii) This work is entirely my own. All sources used in the preparation of this assignment are fully referenced. No part of this work has been submitted for assessment in any other course of study. Signature: Date: 17/03/2011 How diversity affects the global business environment
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which guide the way people behave in a society or in an organisation. Culture at the level of an organisation is referred to as organisational culture‚ and culture at the level of a society is referred to as national culture. Organisational culture refers to an organisation’s own values‚ beliefs and learned ways of doing business. This is reflected in its structure and in the people who work in the organisation. The culture of an organisation is derived from its aims and purpose‚ its past‚ its present
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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Consultancy Report Part 1 Ryanair’s macro and competitive environments Report compiled by: Student: Egle Sukyte Student number: 7124180 Course: Business Management with HRM Unit title: Marketing (MKT 432)‚ Level 2. Table of Contents 1. Introduction.............................................................................1 2. Macro Environment – PESTLE Analysis...............................................1 3.1 Political forces..........................
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