Assignment- 1 Evaluate and Determine Marketing Mix 1. Introduction about Braaap: At age 16 Smith had a vision to establish mini motocross Superlight MX in Australia. In 2004 he identified the need to develop an affordable Superlight pit bike which could be ridden and jumped confidently by adults. Evermore determined Smith set about designing his own bikes and researched the market extensively. He frequently travelled to mainland Australia where he participated in motocross events to build his
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Operations M3 Criteria M3: Explain ways of maximising the profitability of the planned package holiday. For M3‚ learners must explain‚ with specific examples‚ ways in which profitability could be maximized. Aspects such as methods of contracting‚ consolidations‚ currency exchange‚ cancellation charge and commission must now be applied specifically to the planned tour‚ with explanations to show how they could contribute to its profitability. Methods of contracting- Like any tour operator I need
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Cola Wars Case Study Question: Why is the soft drink industry so profitable? Historically‚ the soft drink industry has been extremely profitable. Long time industry leaders Coca-Cola and Pepsi-Cola largely drive the profits in the industry‚ relying on Porter’s five forces model to explain the attractiveness of the soft drink market. These forces allowed Coke and Pepsi to maintain large growth until 1999‚ and also explain the challenges that each company is currently facing. The relative duopoly
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CHAPTER 5: ACTIVITY-BASED COSTING AND CUSTOMER PROFITABILITY ANALYSIS QUESTIONS 5-1Undercosting a product may appear to have increased the reported profit the product earned (assuming the firm did not lower its selling price because of the reported lower product cost). However‚ the increased profit is‚ at best‚ a twist in truth. Costs of the product not charged to the product itself are borne by other products of the firm. Worse‚ undercosting a product may result in managers erroneously believing
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A Case Study on Cost Estimation and Profitability Analysis at Continental Airlines Francisco J. Román Introduction In 2008‚ the senior management team at Continental Airlines‚ commanded by Lawrence Kellner‚ the Chairman and Chief Executive Officer‚ convened a special meeting to discuss the firm’s latest quarterly financial results. A bleak situation lay before them. Continental had incurred an operating loss of $71 million dollars—its second consecutive quarterly earnings decline that year
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offer deeper explanation of its implications. Such theories include rational choice theory and Strain theory. Overall‚ the objective of this assignment is to examine three criminological theories and comprehend their concepts. Also to be able to evaluate the theories‚ by comparing and contrasting their strengths and flaws. For
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What is the Elasticity of Demand? * Price elasticity of demand describes how much a change in price will affect the level of demand for a certain product or service. If a certain good or service has high price elasticity‚ demand will tend to fall quickly if the price of the good or service increases and demand will increase quickly if the price of the good or service falls. On the other hand‚ for goods and services with low price elasticity‚ an increase in price will cause a relatively small
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FLOODS A river flood is a flow in excess of the channel capacity to accommodate the peak discharge‚ and occurs when the amount of water arriving on land exceeds the capacity of the land to discharge that water by infiltration‚ surface flow or drainage pipes. Flooding of river valleys and coastal areas is the most frequent of natural hazards and is one of the most significant in terms of death‚ injuries and long-term social and economic impacts. Flooding regularly claims over 20‚000 lives a year
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This study is a replication of a study by Loftus and Palmer in 1974. The aim of the study is to test the effect of leading questions in eyewitness testimonies and how reliable the account of the witness is. The experiment uses two groups which receive two different verbs‚ ‘smashed’ and ‘contacted’. The method consists of an independent measure design. The independent variables are the way the words are phrased in the questions‚ while the dependent variable is the estimation made by the participants
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Firstly‚ I will be talking about the health belief model. The health belief model was developed to predict preventive health behaviour and it is a psychological model and it was first developed in the 1950s by a social psychologist named Hochbaum‚ Kegels and Rosenstock. The health belief model focuses mainly on the beliefs and attitude of the individuals. They believe that it makes changes to the persons behaviour. However‚ the health belief model also suggests that if an individual believes that
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