Discussion Paper No. 0001 January 2001 COMMUNICATING TO THE CONSUMER THROUGH PACKAGING DESIGN by BEN PAUL B. GUTIERREZ Note: UPCBA discussion papers are preliminary versions circulated privately for critical comments and are not for quotation or reprinting without prior approval. They are protected by Copyright Law (P.D. No. 49) COMMUNICATING TO THE CONSUMER THROUGH PACKAGING DESIGN Ben Paul B. Gutierrez* This paper focuses on the communication function rather than the traditional
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\ What Makes Discovering Psychology Work? All authors use classical appeals‚ ethos‚ logos‚ and pathos‚ which are using audience based reasons to increase the effectiveness of the author’s argument. So what is ethos‚ logos and pathos? Ethos is the author’s way of establishing creditability to the audience. Logos is using data and facts to appeal to the audience’s sense of reasoning and pathos appeals to the audience’s emotions‚ as defined in Writing Arguments by (Ramage‚ Bean‚ & Johnson‚ 2012)
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argumentative writing is to persuade the audience that the presented ideas are valid or more valid than the arguments of an opposing party. The Greek philosopher Aristotle divided the means of persuasion and appeals into three categories: logos‚ ethos‚ and pathos. Ethos‚ otherwise known as the credibility portion of the argument‚ is a rhetorical concept that utilizes scholarly sources as a way of providing credible sources. We tend to believe people whom we respect. One of the central problems of argumentation
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IFIC Bank Limited Industry: Banking Type: Private Organization Founded: Bangladesh‚ 1976 Mission Statement: Mission of this organization is to provide service to our clients with the help of a skilled and dedicated workforce whose creative talents‚ innovative actions and competitive edge make our position unique in giving quality service to all institutions and individuals that we care for We are committed to the welfare and economic prosperity of the people
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convinient. Esurance has made saving money easier than ever on a product we buy every week. Thesis Statement: Esurance states that with the Fuelcaster™‚ the gas price predictor this will no longer be a problem. Ethos- credibility Observing the element of ethos in this ad is pretty easy. Aside from flashing there logo a couple times in the ad‚ Esurance‚ a company well known for changing the way we use smart phones and computers to purchase the necessities of life‚ like car
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The aim of man Basically Aristotle explains the definitions of Good‚ Statecraft and the study of Ethics. Where the definition of Good is where all things are to be aimed for example health. Then comes the definition of Statecraft is where is the rate of infinity the desire to have it all. Finally comes the definition of Study of Ethics which talks about the pure excellence of justice which involves the disagreements and agreements of uncertainity and certainity. Arittole also talks about Happiness
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The Red Cross has a very phenomenal history behind it. The things they do for the community can be considered to be one of the nicest things agencies or anyone can do. They are so organized in the way that they operate. The International Red Cross and Red Crescent Movement Strategic Plan are directed by the Fundamental Principles. The Fundamental Principles are generally regarded as the moral authority under which the International Red Cross Movement operates. They are as follows: Humanity‚ Impartiality
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and go more places. This summer I stayed at home‚ went on vacations‚ and went on a mission trip to Texas. This summer I hardly left my house. I played a lot of Xbox. I played with my friends a lot of the time so its more fun. I played a lot of new games to keep me entertained. I also consumed a lot of Mountain Dew and unhealthy foods. I also went on a few vacations. We went to Rapid City for a weekend to buy school supplies and to hang out with my family. We went to a vacation house on Lake Vermillion
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telecom industry‚ a position we have gained by being innovative‚ reliable and customer friendly. We act in a responsible way‚ based on a firm set of values and business principles. Our services form a major part of people’s daily lives – for business‚ education and pleasure. Thereby‚ we contribute to a world with better opportunities. Mission Geocell’s mission is to help people and companies communicate in an easy‚ efficient and environmentally friendly way‚ by providing network access and telecommunication
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MY AIM IN LIFE “The mere act of aiming at something big makes you big.” (Jawaharlal Nehru) Bestowing man with life and sending him on earth to live is fully justified. This all has been done for a specific reason. Idealizing his purpose and endeavoring to objectify it into reality is the real pinnacle/ culmination of human being. A man without an aim is like a rudderless ship
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