THE PROCESSES OF BUILDING BRAND EQUITY This paper combines the conceptual framework of customer-based brand equity (Keller‚ 1993) and six-stage model of brand evolution (Goodyear‚ 1996) to develop the processes of building brand equity. Focuses of brand equity building are suggested for each stage. Key words: brand equity‚ brand knowledge‚ brand evolution INTRODUCTION Successfully building‚ managing‚ and tracking the brand equity of brands are main goals of brand management. The brand strategies
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CAPM is a model which enables investors to determine the expected return from a risky security. It observes the relationship between the risk of an asset (Mobil Oil) and its return. The model uses Beta as the main measure of risk. This model works under the following situations: • In a perfectively competitive market where they are many price-takers’ investors‚ who have a small market share each. • Investors behaviour is myopic • Also investments included in the model are publicly
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trying to raise their voice. The key note speaker‚ Emily Wu Truong‚ also addressed the minority model concept problem. She was borned and raised in a model doctorate Asian American family‚ so she was expected to be a straight A’s student. With the high expectation‚ her family care more about the achievements than her actual inner feeling. Thus‚ she set an example of herself to prove that the concept of the model minority is just a generalizing assumption‚
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Limitations of the BCG model. The BCG model is criticised for having a number of limitations (Kotler 2003; McDonald 2003): ➢ There are other reasons other than relative market share and market growth that could influence the allocation of resources to a product or SBU: reasons such as the need for strong brand name and product positioning could compel resource allocation to an SBU or product (Drummond & Ensor 2004). ➢ What is more‚ the model rests on net cash consumption or generation as the
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Fred Fiedler developed the first comprehensive contingency model for leadership Fiedler’s contingency model proposes that effective group performance depends on the proper match between the leader’s style and the degree to which the situation gives control to the leader. The model consists of three steps. The first step is identifying the leadership style. To find out the leadership style Fiedler created the least preferred co-worker questionnaire. The questionnaire measures whether a person is
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NOTES ON NEOCLASSICAL (SOLOW) GROWTH MODEL Neoclassical Growth model shows why growth rate of per capita income cannot be maintained through continuous saving and investment. The reason is that as capital per labor rises‚ marginal productivity of capital runs into diminishing returns. Let the production function be : Y = output‚ K = capital stock and L = labor force (population). This function is assumed to be constant returns to scale type ie if you multiply each input by a
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Michael porter’s five forces analysis is a frame work for industry analysis and business strategy development formed by Michael E Porter of Harvard business school in 1979.Five Forces model of Michael Porter is a very elaborate concept for evaluating company’s competitive position. Three of porters five forces refer to competition from external sources and the remainder are internal threats .porters referred to this forces are micro environment to contrast it with more general term macro
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Assessment Task 1 BSBMKG501B Identify and evaluate marketing opportunities Group Project and Presentation Student ID : WAI00000OL Candidate’s Name : Wonhyung Lee Background Since 1990‚ Stefani Australasia has been one of Australia’s leading manufacturers and distributors for quality products. Stefani Australasia’s products are used in the domestic‚ industrial and manufacturing sectors and are available worldwide in leading department stores and hardware stores. Stefani Australasia
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Unit 10 – D1 FS. Evaluate the regulation of care provision for looked after children and young people In this‚ I will be evaluating of care provisions explaining the role and responsibility of each regulator. There are three altered types of regulator which are CQC Care Quality Commission‚ OFSTED – the office for standards in education and HCPC Health and Care Professional Council. CQC Care Quality Commission CQC is a regulator which regulates health and social care professions. They ensure that
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Leon Trotsky 1879 – 1940 Sonny Thomas “ Evaluate the significance of Trotsky’s contribution to Soviet Russia. Was he a practical idealist or a naïve revolutionary?” Introduction: Leon Trotsky‚ born Lev Davidovich Bronstein was one of the most foremost figures in the Russian revolution and civil war. Trotsky holds great significance to Soviet Russia as he provided both drive and organisation and is attributed to saving the Bolshevik revolution of November
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