ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL ANÁLISE DAS 5 FORÇAS DE PORTER Introdução Michael E. Porter é uma figura essencial do Marketing Estratégico. Autor de quase duas dezenas de livros e artigos‚ sobretudo nas áreas da Estratégia e da Competividade. As Cinco forças de Porter são pela primeira vez mencionadas e estruturadas no seu artigo “How competitive forces shape strategy” para o Harvard Business Review na edição de Março-Abril‚ onde em dez páginas esboça os princípios do que define como
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1. You are to describe the phases of the moon and what they mean magickally. There are six phases of the moon. The first phase of the moon that we can see is the New Moon. This phase shows us just the narrowest crescent of the moon. It is the time for new beginnings. Magickally‚ it is good for increasing types of spells‚ whether it is for love‚ money‚ or business ventures. Basically anything that you want to increase‚ so it would NOT be a time to ask for more bills‚ or a bill reduction. Instead
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that you are planning to attain. Porters Model is considered an important part of planning tool set. When you’re clear about where the power lies‚ you can take advantage of your strengths and can improve the weaknesses and can compete efficiently and effectively. Porters model of competitive forces assumes that there are five competitive forces that identifies the competitive power in a business situation. These five competitive forces identified by the Michael Porter are: 1. Threat of substitute
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of BBQ Wholesale‚ for example‚ orientation of the caravan‚ hand-over of equipment and payment process. 2. The new service provided by BBQ wholesale is directed to the customer; customers stay in Caravan and enjoys barbeque food. 3. Customers are required to be physically present at the physical location (Caravan) in order for the new service to execute. 4. Managers have to put in thoughts of the process of the service and output from the customer point of view. 2.2.2 Driver
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Fairfield Porter (1907-1975) was an American painter and art critic who studied socially relevant art and produced realist artwork during the majority of his career. Wanting to depict the “authentically lived experience” in each of his paintings‚ he painted in a representational style during the height of the Abstract Expressionism’s dominance. He did not find much inspiration to construct pieces stemming from abstract ideology. An example of Porter’s natural yet highly objective style of painting
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Analysis of Porter’s Five Forces for Moller Maersk (Analysis of Container Line Business) FIVE FORCES | 1. Threat of New Entrant is High | 2. Threat from Substitute is High | 3. Bargaining Power of Suppliers is Low | 4. Bargaining Power of the Buyers is High | 5. Rivalry Among existing Players is Low | * Threat of New Entry Every firm would love to invest in shipping industry due to large profits involved. However this would seem easy but practically it is lot more difficult
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Food services (high) Bargaining power of suppliers: low. Food is a low cost industry; there is only a little price difference between different suppliers. The suppliers want to sell their raw material should accept the marketing price. Bargaining power of buyers: low The buyers can decide to choose a cheaper food because there is so many food service they can choose‚ the industry should establish an reasonable price. Threat of new entrants: medium People like to try new food. But if the
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Threat of new entrants Profitable markets that yield high returns will attract new firms. This results in many new entrants‚ which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents‚ the abnormal profit rate will trend towards zero (perfect competition). The existence of barriers to entry (patents‚ rights‚ etc.) The most attractive segment is one in which entry barriers are high and exit barriers are low. Few new firms
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Phase Change Lab Written Response Our objective in our phase change lab was to record observations of the increase in temperature (in Celsius) as water changed from solid to liquid to gas over a hot plate. This lab report will discuss quantitative and qualitative data contained in the lab‚ how energy is related to phase change in water and an elucidation of how melting point and boiling point relate to the physical properties of matter. This paper will basically outline the lab done in class
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Marketing Plan Phase IV Xxxxx MKT/421 January 15‚ 2012 Donald “Skip” Gregory Marketing Plan Phase IV (Online Marketing Trends‚ 2011). The Brass Tacks * Price: $24 Billion in annual revenue * Place: 33‚000 local restaurants‚ 119 Worldwide with around 80% independently owned * Promotion: Internet‚ television‚ radio‚ newspaper‚ magazines * Product: Food and beverages McDonald’s mission is‚ “To be our customers’ favorite place and way to eat” (McDonald’s Inc.‚ 2012). Since
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