Professor in the Department of Media and Communication at Erasmus University Rotterdam‚ explains how interpersonal social media surveillance renders users visible to one another‚ and these users being both the agent and the subject of surveillance. His recent research considers the use of social media by the police and intelligence agencies‚ as well as other forms of policing that occur on these platforms. In the article‚ Trottier looks at Facebook as an exemplar of social media that shapes how we are perceived
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THE USE OF SOCIAL MEDIA PLATFORMS TO ENGAGE WITH CONSUMERS Vu Tram Anh Nguyen - 1312116 Abstract This paper analyzes the use of social media to engage with consumers in an IMC campaign. It cannot be denied some benefits of social networks such as the fast transmission‚ globalization‚ and cost saving but it also have the drawbacks. Hence‚ it is necessary to study why and how marketers choose to use them (especially Twitter and Scoop.it) to give an objective view on the establishing of social media
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Barack Obama secured himself the most powerful position in the world; the president of the United States of America. How did he do this? His presidential campaign gained an enormous amount of attention in the press‚ all surrounding his intelligent use of mobile technology to aid his efforts. ‘’Technology doesn’t win political campaigns‚ but it certainly is a weapon — a force multiplier‚ in military terms.’’ (Lohr‚ 2013). His interactive a socially integrative marketing campaign was described as innovative
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USE OF WEBSITE AND SOCIAL MEDIA OF WOOLWORTHS LTD Woolworths Ltd is retailer so main goal is to sell. Scale of online shopping increased manifold in last two decades. In present time in developed countries‚ such as Australia customers can buy online almost everything. On this base arose the need to create a new field of marketing – internet marketing and e-commerce. THE BASIC UTILITY AND USER-FRIENDLINESS OF THE FIRM’S WEBSITES From all 32 divisions of Woolworths Ltd‚ 16 have websites. Also
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these weren’t actual words‚ but‚ over time‚ will social media’s influence create an overall dumbing-down effect on the English language? Considering how much time people spend on social media‚ it’s entirely possible. The online social world is all about quickness and efficiency‚ so long words and descriptive explanations are not wanted‚ because they simply take up too much space. After a few decades will “unnecessary” words simply fall out of use? They say we have 225% more words now than Shakespeare
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Should officials be able to use information they find on personal devices or social media to protect communities? Officials have the right to search a guilty person’s device and use information from it to protect the community. Although‚ officials searching personal devices would be an invasion of privacy‚ and people won’t feel like they are able to do what they want. Officials should be able to search personal devices and use the information to ensure people’s safety. For example‚ whatever is
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D1 evaluate the effectiveness of the use of techniques in marketing products in one organisation In this section I am going to evaluate the effectiveness of Apples Marketing techniques. The IPad was launched in 2010 and has had enormous staying power in terms of keeping a lot of its popularity it is only recently it has gone downhill and is only now starting to decline. This shows the IPad is still a very popular product and as Apple has the resources to update its products and get them back to
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Effectiveness of Articles of Confederation What is the articles of confederation? Before the constitution‚ the United States had the articles of confederation. In the time of urgency‚ the United States needed authority and a more powerful government. Therefore‚ the articles of confederation was adopted by the Continental Congress in 1777 (ratified in 1781) and served as the first written constitution of the United States. With high hopes for the articles‚ there was great disappointment due
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Adidas adidas India Ltd Background The company is the Indian subsidiary of adidas Group. Although Reebok is also owned by adidas Group‚ adidas India Marketing only markets and distributes adidas products in India. The company’s core business is mainly footwear. Nonetheless‚ the company also has presence in clothing products such as men’s and women’s tops‚ hosiery and non-apparel products‚ such as sports equipment. In India‚ the adidas and Reebok brands are handled by two different
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BACKGROUND Adidas AG FWB: ADS‚ ADR:Pink Sheets: ADDYY) is a German sports apparel manufacturer and parent company of the Adidas Group‚ which consists of the Reebok sportswear company‚ golf company (including Ashworth)‚ and Rockport. Adidas was founded in 1948 by Adolf "Adi" Dassler‚ following the split of Gebrüder Dassler Schuhfabrik between him and his older brother‚ Rudolf. Rudolf later established Puma‚ which was the early rival of Adidas. Registered in 1949‚ Adidas is currently based in
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