to a global online fashion store that has over 65‚000 products that are targeted at the ‘20-somethings market’. ASOS ideal customer is a female‚ 20 year old‚ fashion-lover: an avid consumer and communicator who are inspired by celebrities and the media. ASOS aim to gain an increased understanding of their target customer so they can offer them the fashion they want‚ they do this by building an online relationship. ASOS ideal customer would have online‚ digital lives to ensure the instant access
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04/06/2013 Social media - Wikipedia‚ the free encyclopedia Social media From Wikipedia‚ the free encyclopedia Social media refers to the means of interactions among people in which they create‚ share‚ and exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0‚ and that allow the creation and exchange of
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ADIDAS STUDY 25/9/13 13:30 Page 2 MARKETING Planning effective marketing strategies for a target audience There are countless historic sporting achievements that have Introduction taken place in adidas products. These include: Since it was established in Germany in 1949‚ by Adolf Dassler‚ • Jesse Owens’ 4 gold medals in Berlin 1936. adidas has been synonymous with the sporting industry. Today‚ • Cassius Marcellus Clay (Muhammad Ali) taking gold in the adidas is
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IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 DEPARTMENT OF MASS COMMUNICATION MANAGEMENT AND SOCIAL SCIENCES CARITAS UNIVERSITY AMORJI – NIKE ENUGU AUGUST‚ 2013 TITLE PAGE IMPACT OF SOCIAL MEDIA ON THE STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA) By ANJUGU JESSICA NDAKU MC/2009/386 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION
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Topic 1 : Report on your firm’s use of social media Social Media “is a term used for the tools and platforms people use to publish‚ converse and share content online” (Designingforcivilsociety.com 2011). Examples of social media include‚ Blogs‚ Forums‚ Podcasts etc. Some of the biggest social media sites include Facebook‚ Twitter and YouTube. Facebook currently has “more than 800 million active users” (Facebook.com 2011). On twitter‚ another social media site‚ “140 million tweets are sent
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RUNNING HEAD: THE USE OF SOCIAL MEDIA IN ORGANIZING PROTESTS An Evaluation on the Use of Social Media in Organizing Protests Alexander P. T. Greven Tilburg University Author Note Alexander Greven‚ Bachelor student at Department of Humanities of Tilburg University. This thesis is part of the Bachelor program Communication and Information Sciences. Supervisors are Dr. S. Milan and Dr. R. Cozijn. Contact: a.p.t.greven@tilburguniversity.edu February 2014 THE USE OF SOCIAL MEDIA IN ORGANIZING
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Pros and Cons of Social Networking: A Review Paper Teena Kapoor Jaypee Institute of Information Technology‚ Noida Abstract: Purpose: The main purpose of this paper is to find out pros and cons of social networking in different spheres of life either it is personal‚ social‚ educational or professional. Digital information system is not escape from its effects. The paper is also highlights anti-social activities increasing on these networks along with suggestions/tips which can help the
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Organizational Behavior Paper Angelica Newcome MGT-3322-01Companies Utilize Social Media in the Hiring Process Many companies utilize social media in the hiring process. This could affect the way you are perceived before you get a chance to be interviewed by your prospective employer. Is it legal? Sure it is and it is done all the time. Employers may want to check out your Facebook‚ Twitter‚ or LinkedIn accounts. There are many ways an employer can look up things about you before you ever
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decade ago social media would have such an impact on our global environment today. Throughout this paper I will discuss the pros and cons that social media has on our global environment effecting’s global organizations and world cultures. I will discuss the impact social media has on relationships and marriages in the United States and abroad. Then I will discuss the typical personality of someone that uses social media for undefined benefits. I will discuss how users of social media should be
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Social Media Paper HUM/186 11/7/12 Social Media Paper Information is the way we acquire knowledge and progress into the future. Social media is how information is carried and distributed throughout the world. The information provided by social media is gathered‚ distributed and stored through the internet‚ extranet‚ television and radio. The information highway called the social media can be a reliable researchable source depending on subject matter and the author.
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