3-Year Marketing Plan Valerie Wilson 000236748 05/20/2013 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies
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The traditional way of viewing the components of marketing is via the four Ps: 1. Product. Goods and services (creating offerings). 2. Promotion. Communication. 3. Place. Getting the product to a point at which the customer can purchase it (delivering). 4. Price. The monetary amount charged for the product (exchange). Introduced in the early 1950s‚ the four Ps were called the marketing mix‚ meaning that a marketing plan is a mix of these four components. If the four Ps are the same as
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Organizational communication is the process by which information is shared within organization as business; it uses concise messages and clearly defined terms. Individuals use and rely on communication if its processes and messages are perceived as understandable and trustworthy. Outside of informal social interactions‚ individuals in an organization typically communication coworkers in their departments which have attained the same status they have or they communicate with direct supervisors or
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Evaluate the effectiveness of the legal system in responding to changing community values in terms of achieving justice for family members. Although family law focuses on individual relationships and the achievement of just outcomes for the individual‚ the legal system also operates to provide a just outcome for society as a whole. In order to secure a just outcome for society‚ the legal system needs to operate as efficiently as possible; the law needs to remain contemporary‚ the law must be enforceable
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For Unit 1 Business Environment D1 I have been asked to write a report evaluating the influence of the different stakeholders exert in organisation. As the reason for this I have chosen Asda as my organisation. Overview of Asda Asda is a private limited company as this business operates one of the Stakeholders of Asda Manager’s influence A manager impacts Asda by making certain that workers are well qualified so the commerce runs professionally so the commerce is positive. A manager
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Identify two new products (introduced to the consumer and/or business markets within the last year) and classify them as either: a new-to-the-world product‚ a new product line‚ an addition to the existing product line‚ an improvement and/or revision of existing product(s)‚ or a repositioning of an existing item. For each product selected‚ identify what challenges you think the developing company faced in marketing this product. What rate of diffusion and consumer adoption do you foresee for these
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| Evaluate international marketing opportunities | Unit Descriptor | This unit describes the performance outcomes‚ skills and knowledge required to evaluate the international environment‚ to identify market factors and risks‚ and to assess the viability of international marketing opportunities. No licensing‚ legislative‚ regulatory or certification requirements apply to this unit at the time of endorsement. | ELEMENT | PERFORMANCE CRITERIA | 1 . Review the global market environment |
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Effectiveness of Articles of Confederation What is the articles of confederation? Before the constitution‚ the United States had the articles of confederation. In the time of urgency‚ the United States needed authority and a more powerful government. Therefore‚ the articles of confederation was adopted by the Continental Congress in 1777 (ratified in 1781) and served as the first written constitution of the United States. With high hopes for the articles‚ there was great disappointment due
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Marketing – Unit 3 Task 1 Describe how marketing techniques are used to market products in these 2 organizations. A definition of marketing : The management process through which services move from concept to the customer. It includes the four elements called the 4 P’s of marketing: 1. Product - identification‚ selection and development. 2. Price - determination of its price. 3. Place - selection of a distribution channel to reach the customer. 4. Promotion - development and implementation of
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river valleys and coastal areas is the most frequent of natural hazards and is one of the most significant in terms of death‚ injuries and long-term social and economic impacts. Flooding regularly claims over 20‚000 lives a year and affects 75million people globally. Thus‚ strategies are put in place to minimize the impacts of these hazards. The 3 broad groups are prediction‚ mitigation and response. However‚ the effectiveness of these strategies vary depending on the level of development of the country
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