Discuss the main reasons for an organization to choose diversification as a strategic direction. When defining strategic directions‚ an organisation needs to analyze the context in which future operations will take place. The decision of entering a new market or to develop new products and services in an existing market needs to be though through focusing on increasing market share and increasing power over suppliers and buyers. Diversification‚ sometimes described as Horizontal intergration
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"Conflict between staff and line managerial officers" from Melville Dalton describes the situation of staff organizations in the 1950s. In this time staff organizations are relatively new and were "a response to many complex interrelated forces" . The goal in demanding specialists in form of "staff people" was to create higher production and more efficiency. This introduction of a new organizational structure is related to some problems which occur. The following questions treat these staff-line tensions
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Firms are aggressively engaging in merger and acquisitions as financial strategies in today’s business world. Merger and acquisitions are a process discussed between two firms each seeking to benefit from the decision of marrying the two companies’. Factors to be considered when combining the firms are their financial benefits and operation efficiency from the transaction. The objective is to reduce the rate of risk to increase value on the firm‚ thus bringing a higher return to its shareholders
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internet the new companies are really young and dynamic created a new corporate culture. | The old media as Warner (television‚ movie and press) is facing some financial trouble‚ and it’s an old fashion corporate culture. | Two different culture are facing and also two different type of consumers the old and the new generation. | TECHNOLOGICAL | AOL one of the first national dial-up internet service providers (ISPs) | The broadband revolution start (cable internet). | the internet technology is
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knows that it has a unique and attractive product to a wide demographic at an affordable price. To generate the sales and profits that we have forecasted though will require all of the above features to be effectively communicated to our customers. This is where promotion enters the marketing mix. This mix will consist of a blend of personal selling‚ advertising‚ sales promotion‚ public relations‚ and web site. Our promotional strategy will be based on the Wii Fit target audience and their goals. Personal
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What are the different ways in which we evaluate people? Some of the ways in which we evaluate people are impression formations‚ attributions‚ and our attitudes. Impression formations are often formed through our first impressions. These include their clothes‚ gestures‚ manner and tone of speaking‚ appearance‚ gender‚ and often many other things (Morris & Maisto‚ 2005). Physical appearance often gives a hint of what and who the person is. The way a person talks and relate to others is another strong
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rationale behind the Fiat and Chrysler strategic alliance. In December 2008 Fiat witnessed such a drop off in its demand for cars that they were forced to close for a month and lay off close to 50‚000 workers. The company indicated that amid the financial crisis it was looking for a partner who could give the company the much needed push in the North American market. Fiat learned about Chrysler’s bankruptcy problems and put an offer on the table for the purchase of Chrysler. Experts felt the alliance
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the expanded line of products the new company has to offer. Sears has had higher sales than Kmart‚ so hundreds of Kmart’s will be transformed into Sears stores. As of now‚ most of Sears 870 stores are only found in malls. The new strategy would be to open Sears stores in current Kmart locations‚ to offer consumers with a different variety of products than what’s currently available from large retailers like Kmart and Wal-Mart. Sears is known for selling items such as their exclusive line of craftsman
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Discuss the relationship between Media’ and Information Technology’ The term Media’ could today be defined as a collective term for television‚ radio‚ cinema and the press. The media are nowadays often discussed as a single entity‚ because of their combined importance as providers of entertainment and information‚ their presumed power to mould public opinion and set standards and the growth of cross-ownership among the various sectors. The word was however‚ originally derived from (i.e. is
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That Different? by Erin Kepler & Scott Shane Shaker Heights‚ OH 44122 for under contract number SBAHQ-06-M-0480 Release Date: September 2007 The statements‚ findings‚ conclusions‚ and recommendations found in this study are those of the authors and do not necessarily reflect the views of the Office of Advocacy‚ the United States Small Business Administration‚ or the United States government. September 2007 No. 309 Are Male and Female Entrepreneurs Really That Different? An
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