internship report is to achieve theoretical knowledge about business administration and practical knowledge. I got the opportunity to do my internship program from Grameenphone Ltd therefore I have decided to do an internship report on “Product and service marketing strategy of cellphone industry: Study on Grameenphone." Internship program is basically a three month duration program where I worked under the Internet and broadband commercial division. OBJECTIVES OF THE INTERNSHIP PROGRAM The main
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Innovation Strategy Brendaliz Medina‚ Edwin Reyes‚ Jan C. Fernández‚ Rosa Molina & Yahaira Ocasio University of Phoenix STR / 581Strategic Planning and Implementation March 17‚ 2015 Prof. Carmen Bonilla Quianes Innovation Strategy The successful organizations combine technological change and the change of business model to create innovation. Furthermore‚ to effectively incorporate a strong model of innovation in business mentality‚ the leadership team and the Chief Executive Officer (CEO) need
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of New Products and Services It involve bringing two separate elements into accord: customer satisfaction and technical feasibility. R&D Objectives: 1. The definition of the target market 2. The product’s concept 3. The benefits the product will deliver 4. How the product will be positioned in the market 5. The product’s features‚ attributes‚ design specifications and requirements Product Strategy Quality Function Deployment (QFD) Alternative managerial technique for product development
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Every company has a certain way that they organize their company. No two companies are run the same or organized the same way. Boeing also has a unique organization strategy. It is broken up into eight divisions. They are as follows: communications; engineering‚ operations and technology; finance; government operations; human resources and administration; internal governance; international; and law department. Below is a description of all of the different departments and their purposes. Communications
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architectural innovation‚ with reasons such as rigid communication channels and information filter system. However‚ I believe that this phenomenon can also be evaluated from a broader perspective‚ depending on the circumstances in the industry and the position of a firm. For leading firms‚ they will have a greater propensity to engage in incremental innovation. Firstly‚ with an already established proven design‚ it is less efficient for firms to focus on the other forms of innovation. Radical innovation
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New-Product Development and Product Life-Cycle Strategies Based on: Philip Kotler et al.‚ Principles of Marketing International Marketing Prof. Dr. Thomas Laukamm Objectives - Understand how companies find and develop newproduct ideas. - Learn the steps in the new-product development process. - Know the stages of the product life cycle. - Understand how marketing strategies change during the product’s life cycle. Fach‚ Dozent‚ Semester International Marketing Prof. Dr. Thomas
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Organizational Impact Paper � PAGE * MERGEFORMAT �1� Organizational Impact Paper Michele Gann University of Phoenix Wellington William Jr. OI/361 July 17th‚ 2011 ORGANIZATIONAL IMPACT Innovation may be a hard concept for some individuals to sell within the organization. Companies have certain ways of conducting business and do not consider new forms of ideas. In the following paragraphs there will be an assessment of the impact of innovation on three types of organizations (Sears‚ Best Buy
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Evaluate strategies used in health and social care environments to communication and interpersonal interactions. Effects of alcohol/drugs with rehab/AA To overcome the effects of alcohol/drugs barrier to communication‚ there are many types of organisations available. For example‚ rehab is a place where individual’s will slowly learn to give up drugs and adapt to clean blood in their body. There are classes such as AA classes which help individual’s clean alcohol from their system. Alcohol and
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their quest to acquire and develop new products‚ will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core‚ actual‚ and augmented. The core of the product is the benefit it offers the consumer. For the example of colas‚ it could be refreshment‚ energy (sugar and caffeine)‚ alertness‚ or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition
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name:- MH 1) Pfizer is a global pharmaceutical company .The company’s senior director of orgaizational effectiveness‚ jordan cohen ‚ found that the "Harvard MBA staff we hired to develop strategies and innovate were instead googling and making powerpoints ". Jordan cohen‚ top manager of the company is responsible for making decisions about the direction of the organisation and establishing policies and philosophies that affect all organisational members. So that the company will be most effective
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