While creativity and innovation are similar‚ there is a lot of confusion in regard to separating the two. Creativity can be defined as “the enabling process by which something new comes into existence” (Schaper et al. 2011‚ 54–65). In this respect‚ innovation can be defined as the action or process of putting those ideas into effect. According to the term‚ “the 4 P’s (persons‚ process‚ press‚ products) of Creativity” (Rhodes‚ 1961) coined by Mel Rhodes – creativity consists of four strands or categories
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A product is anything that meets the requirements of a particular market‚ this term involves a lot of dimensions because it is essential to recognize what contributes to the “total product offer”1 in order to be successful in the market or simple to keep our customers satisfy. A service is an intangible economic activity‚ not stored and does not result in ownership; Services nowadays are becoming more important and growing faster and consumers are more apprehensive with performance and satisfaction
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information quickly and efficiently‚ but we can also bring down barriers of linguistic and geographic boundaries. Martin nana also states that Information Technology has also brought about Cost Effectiveness by helping to computerize business processes thus streamlining business to make them extremely cost effective money making machines. This in turn increases productivity which ultimately gives rise to profits that means better pay and
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advantages through innovation‚ creativity‚ and strong marketing strategies. Innovation and creativity were the key to Wedgwood success‚ including the invention of creamware and white pottery. Josiah focused on bringing new ideas to the design of his products‚ finding new raw materials to help producing better products‚ and building/creating machines with latest technology to help with efficiency and uniformity. His wife specialized in pottery design and coloring which help their products differentiate
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Product management • Product (or service) management includes a wide range of management activities‚ ranging from – the time that there’s a new idea for a product – to eventually providing ongoing support to customers who have purchased the new product. Product strategy Product management and its role in company management Lecture 1 • Every organization conducts product management‚ whether it’s done intentionally or unintentionally. Product related decision proces as content of scientific
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..........................................................................................4 Creative and developing opportunities of Apple Corporation ..................................................4 Apple Corporation’s process of managing innovation ..............................................................5 Apple Corporation’s behaviour and principles as an entrepreneurial organisation ..................7 Conclusion ...................................................................
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FAD template applied in physical product- 3D Printing FAD template applied in service product- Butler service in hospitality industry What a small startup company can learn from this book What an established‚ multi-billion dollar company can learn from this book Summary The most important ten points in the book For chapter 1‚ technology life cycles and the product life cycles are used to understand the diffusion of technologies and products. From the cycles‚ people can know
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Topic: Innovation and Creativity Generate Airplane Aircraft is the most influential innovation of all times in our lives. In fact‚ the invention of the aeroplane was aimed to give us better life which could be more convenient and putting people together. One of the most effective inventions of twenty centuries‚ the aircraft has brought numerous benefits in different aspects of our lives‚ such as transportation and items shipping. It was vitally crucial that giving us a wonderful opportunity
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an economic opportunity which is within reach of the entrepreneur and which will provide him with a desirable value. Source: http://wynnermind.blogspot.com/2012/06/search-for-sound-business-idea.html 2. Creative Process‚ explain each stage Creativity – the reorganization of experiences into new configurations. This has an important role in the formulation of a sound business idea. The Creative Process a. Preparation – the collection of two or more large bodies
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Cognitive Processes of Creativity Sabrina Rivera Introduction to Cognitive Psychology Professor Forbes April 28‚ 2010 Creativity being one of the most mysterious of all cognitive processes can be identified in many means. While the world ages in advanced technology and complex life styles‚ creativity becomes more and more important to understand and obtain. Creativity is the process of demonstrating the ability to overcome problems with solutions and or creation of products. Creative
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