The wide use of advertising has created a special style of English--advertising English. Its unique features‚ simple language and immense attraction separate it from other kind of language. In the development of advertising English‚ this kind of language has formed its own features in several aspects. As a means to disseminate information‚ advertising English must be compact‚ vivid‚ visual‚ emotional and attractive. Therefore‚ morphology in advertising is quite different from common English. The
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in majority part of fields performing a symbols pattern. Therefore what are the essential elements conducting the different between male and female? How social statue come from? The phenomenon is associated with human behavior which is including language use‚ gender difference‚ self-identity level and the diversity culture background. Though these days each people around us so much aware of the social statue and judge other by large scale reasons. There are some reason must prove that social statue
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What is language? What is lexicon? Language can be fundamental defined by most of the general public today‚ but lexicon may not easily be explained. In ones general opinion‚ language is a form of communicating ideas‚ emotions‚ and opinions. It varies according to the culture and generation of the individuals using it. This paper provides a definition of language and lexicon‚ the features of language‚ the levels of language‚ and the role of language in cognitive psychology. (Willingham‚ 2007)What
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employee motivation. However‚ because of the invalid ordering of human needs‚ cultural diversity‚ and different levels of economy‚ Maslow’s hierarchy of needs cannot be used in current Chinese business to motivate employees. This essay will critically evaluate the viability of Maslow’s theory. It begins with a brief introduction and some support of the theory‚ then gives the arguments against it‚ finally anticipates some doubts and dispute about it. Maslow’s hierarchy of needs hypothesizes that there
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1 Table of contents: I. II. Introduction Language‚ Identity and Gender 1. 2. 3. Gender and the effect of stereotyping Development of a different language Gender variation in speech 3.1 3.2 3.3 Women‟s language Men‟s language (C)overt prestige – a case study S. 3 S. 4 S. 4 S. 5 S. 5 S. 6 S. 8 S. 9 4. (Mis)communication between men and women S. 10 III. Conclusion IV. Bibliography S. 13 S. 14 2 I. Introduction Language is undoubtedly the most important method of communication
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KEY WORDS: Anarchy: The absence of formal system of government. In IR‚ does not necessarily means lawlessness and chaos. Nation: A distinct group or race of people that share history‚ traditions and culture. (Duhaime- Legal Dictionary) State: Groups of people which have acquired international recognition as an independent country and which have a population‚ a common language and a defined and distinct territory. (Duhaime- Legal Dictionary) Sovereignty (concept): A state’s ability to
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How effective is this feature article as a protest text? The feature article “Sexed up tween advertising shows fashion needs to grow up”‚ by Emma Rush and Caroline Norma‚ is an extremely effective protest text against the sexual exploitation of young girls in the fashion industry. Its textual form allows it to strategically target influential audiences and the article itself is written so that the composer’s disapproval of sexed-up‚ young models is clearly seen. As a protest text‚ it also manages
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Outline and evaluate research into the breakdown of romantic relationships. (24 marks) One piece of research into the breakdown of romantic relationships conducted by Thibaut and Kelly‚ can explain why a relationship may breakdown using the Social Exchange Theory. A relationship may breakdown due to the ‘profits’ and ‘losses’ in the relationship‚ one of the participants in the relationship may compare the current relationship to a previous one and realise they are not getting what they should
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A performance indicator or key performance indicator (KPI) is a type of performance measurement.[1] An organization may use KPIs to evaluate its success‚ or to evaluate the success of a particular activity in which it is engaged. Sometimes success is defined in terms of making progress toward strategic goals‚[2] but often success is simply the repeated‚ periodic achievement of some level of operational goal (e.g. zero defects‚ 10/10 customer satisfaction‚ etc.). Accordingly‚ choosing the right KPIs
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describe the benefits of your idea 3. Vividly reinforce your position – numerical data‚ stories‚ metaphors 4. Connect emotionally – adjust emotional tone to match the audience Build your network 1. Information broker – a person who occupies a key role in a social network by connecting disparate groups of people 2. Networks deliver – private info‚ access to diverse skill sets‚ power 3. Trust – needed in networks when sharing private info 4. Self-similarity principle – choose people
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