of global languages and globalization; it also shows us how global languages spread and why they are needed. Key words: lingua franca‚ globalization‚ language Language and Globalization Since this paper is going to focus on the problem of language globalization I feel we should be properly introduced first to the term of lingua franca or otherwise known as a global language. The term lingua franca (plural lingue franche or lingua francas) is used to refer to any form of language that serves
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characteristics to result in decision processes and purchase decisions. The marketer’s task is to understand what happens in the customers’s conciousness between the arrival of the our-side marketing stimuli and the ultimate purchase decisions. Four key psychological processes : • Motivation • Perception • Learning • Memory Fundamentally influence customer responses. 1. Motivaton We all have many needs at any given time. Some needs are Biogenic ( Hunger‚ thirst‚ discomfort). Other needs are
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of wave processes on the coastline of Robin’s Bay North East St. Mary? Aim 1. To identify the types of wave processes operating along the coastline at Don Christopher’s Cove St. Mary. 2. To describe the features formed along the coastline from Don Christopher’s Cove to Peyton’s Cove Methodology On the 24th of May 2011 a group of geography students embarked on a field trip to Robin’s Bay North East St. Mary to study
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the high standards of knowledge that the ordinary sense cannot meet do not show that we don’t know according to our lower standards. Contextualism‚ as stated in its name‚ states that knowledge claims are context dependent similar to other claims in language‚ such as a person being tall vs a building being tall. If I state that the Eiffel Tower is tall‚ and also state that I am tall‚ it doesn’t mean that I am false about me being tall just because the Eiffel Tower is much taller than I am. They can both
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of communication. These modes rely on a particular circumstance that invites oral or symbolic means to impart the desired messages; and we use discourse for this purpose. Discourse refers to very specific patterns of language that tell us something about the person speaking the language‚ the culture that person is part of‚ the network of social institutions that the person caught up in‚ and even frequently the most basic assumptions that the person holds (Lois 5). Thus‚ the idea of discourse includes
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Allan Bell The Language of News Media (περίληψη: Γιώργος Σαµαρτζής) Written by a linguist who is himself a journalist‚ this is a uniquely account of the language of media news. Allan Bell emphasizes the importance of the processes which produce media language‚ as stories are moulded and modified by various hands. He stresses it is indeed stories that journalists and editors produce‚ not articles. These stories have viewpoint‚ values and structure that can be analysed. He is concerned
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金融英语的语言特征及其翻译 专 业：英语 学 号：07121115 姓 名：阮超 指导教师姓名：白敬萱 申请学位级别：学士 论文提交日期：2011年5月 学位授予单位：天津科技大学 Linguistic Features and Translation of Financial English A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts by Ruan Chao Under the Supervision of Bai Jingxuan School of Foreign Languages Tianjin University of Science and Technology May 2011 ABSTRACT With increasingly closer communications on business domestically
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Sociolinguistics Language Variation What is Sociolinguistics? What Factors Enter into Language Variation? • Language does not exist in a vacuum. • Since language is a social phenomenon it is natural to assume that the structure of a society has some impact on the language of the speakers of that society. • The study of this relationship and of other extralinguistic factors is the subfield of sociolinguistics. • We will look in this section at the ways in which languages vary internally
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1. Language ( what is language ) http://en.wikipedia.org/wiki/Language Linguistic : http://www.cs.indiana.edu/classes/c661/ling_k.html Knowledge of sound system (phonetic & pholology) ….....................word ( semantics and syntacitc) http://en.wikipedia.org/wiki/Linguistics (explaination of linguistic) http://www.speech-therapy-information-and-resources.com/linguistic-knowledge-bases.html ( linguistic based on what? Semantic-syntactic/ phonology/ phonetics ) 2. Brain
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Describe and evaluate Milgram’s study into obedience Milgram (1963)’s aim was to see the levels of obedience to authority‚ he recruited 40 male participants by advertising for volunteers on newspaper to take part of a study of memory at Yale University. Each individual was paid $4.50 and was told that they would receive this money even if they quit during the study. The participants were always the teachers and confederates were the learners. The participants were told that if the learner got
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