Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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flexible budget is a budget statement that shows what the expected costs should have been for any level of output‚ so that the actual costs can be compared to planned costs for the output that was actually generated. In a flexible budget‚ the costs are separated into variable and fixed costs. The more information that is provided to explain variances in budgeted and actual amounts‚ the easier it is for management to make successful decisions about costs and expenses. A flexible budget classifies
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Introduction of cash budgeting Cash budget is a inputs and outputs of a business or a individual over a long period of time (e-conomic‚ 2013). A cash budgeting is relate to a organisation’s plan to plan ahead and to plan ahead of the future in a company. It usually expressed it as numbers of cash budgeting. The main objective of preparing cash budget is to ensure that the cash is sufficient for the purpose of capital or revenues expenditure. It is also to have cash in advanced in the case of shortage
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Budget Airlines Threats and opportunities within the industry‚ a brief Report Mr. Craig Haldane Glasgow‚ 30th November 2014 Contents 1. 2. 3. 4. 5. Introduction: What is a Budget or Low Cost Airline……………………………………………………… 1 Strategies Within the Industry……………………………………………………………………………………… 1 Threats Within the Industry…………………………………………………………………………………………. 2 Opportunities within the Industry………………………………………………………………………………… 2 Conclusion…………………………………………………………………………………………………………………... 3 1. Introduction: What
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Advantages and Disadvantages of 7 Days Inn As a typical budget hotel‚ Seven Days Group Holdings Limited established in 2005 and now‚ more than 1000 Seven Days Inn have scattered all around the China (Zhang‚ 2012). I registered to be a member of 7 Days Inn two years age‚ and have already lodged in three branch stores in different cities during my travels. Budget hotels are considered as 1 star hotel because they provide lodging at cheaper price varies from 30$-40$ per room per night. The main service is
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Cash Budgets These are used by management as a guide to planning‚ control and decision-making. • So we can see when commitments are due so the business can make payments on time‚ maintaining a good reputation and being able to obtain credit • To show when the business has excess funds which should be invested to earn interest in either the short-term money market‚ in a fixed term deposit‚ in government stock or in an investment account (rather than a cheque account) • To control by
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Importance of Cash Budget A cash budget is a projection of how your business will earn and spend money during an upcoming period. Preparing a cash budget is important because the process forces you to think about your expectations and plan for the future. It is important to follow your cash budget--unless unforeseen circumstances arise--because adherence to a plan can discipline your spending. The most immediate practical benefit of a cash budget is restricting your spending so
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Meaning and Need for Budget Everyone is familiar with the idea of a budget because it is essential in every walk of our life – national‚ domestic and business. A budget is prepared to have effective utilisation of funds and for the realisation of objectives as efficiently as possible. Budgeting is a powerful tool to the management for performing its functions (i.e.‚ formulating plans‚ coordinating activities and controlling operations etc.) efficiently. CIMA London defines budget as‚ “A plan quantified
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What is a budget? A budget is a forecast of revenue‚ expenditure and profit. Most budgets are revised annually. What does it achieve? There are two (often overlapping) reasons for producing a budget. One is to persuade potential investors that your company is a good bet. The other one is to plan your business finances – how much money do you have and how do you plan to use it? How much revenue do you need to generate to achieve your target profit? Is your business plan viable or does it need adjusting
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What goes in a marketing budget? A marketing budget typically covers costs for advertising‚ promotion and public relations. Each amount varies based on the size of the business‚ its annual sales and how much the competition is advertising. Depending on the industry‚ marketing budgets can range from as low as 1% of sales to over 30%. New companies may spend as much as 50% of sales for introductory marketing programs in the first year. Smaller business may just try to match the spending of their direct
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