ch06 Student: ___________________________________________________________________________ 1. The economic-buyer theory assumes that consumers know all the facts and logically compare choices. True False 2. Most economists assume that consumers are "economic buyers" who logically evaluate choices to get the greatest satisfaction from spending their time and money. True False 3. Economic needs include such things as self-respect‚ accomplishment‚ fun‚ freedom and relaxation. True False 4. The
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No Privacy on Social Media Every time a photo is taken or posted on social media‚ the government will have access to it. There are over 66% of American adults that use a social media account on a daily basis. This includes over 900 million posts a day on Facebook and over 340 million tweets per day on Twitter (Browning). Everyone wants to share what they are doing with their friends. American adults want their friends to see what they are doing and where they are at. Through the whole world‚ people
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The Effects of Social Media Last year on May 2nd‚ 2011 I was browsing facebook when suddenly I see a flood of statuses all with the same topic. Osama Bin Laden had been killed by US troops. My friends were posting their emotions‚ feelings‚ and opinions on this news for everyone to see. My friends had reacted to this news so quickly but I was hesitant to respond. They had seemed ecstatic regarding the death of this malevolent man. Although my feelings were ambivalent‚ I had always been taught
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Appendices 14 6. Literature Review 15 6.1. Understanding the Effectiveness of social media marketing 15 7. Study Design 20 7.1. Methodology 20 7.2. Sampling 21 7.3. Data Collection 21 7.4. Data Analysis 22 7.4.1. Open Coding 22 7.4.2. Axil Coding 23 7.4.3. Selective Coding 23 8. Data Presentation and Analysis 24 8.1. Findings on Facebook fans 24 8.1.1. Understanding on social media 26 8.1.2. Purpose of Usage 27 8.1.3. Usage Pattern 28 8.1.4. Objectives
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Customer knowledge management via social media: the case of Starbucks Alton Y.K Chua and Snehasish Banerjee Abstract Purpose – The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. Design/methodology/approach – The paper uses a combination of qualitative case study and netnography on Starbucks‚ an international coffee house chain. Data retrieved
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Ethics of Social Media Technology grows at an exponential rate and moral law cannot evolve and accommodate its pace‚ leaving the ethicalness of new innovations up for debate. Throughout human history‚ communication was vital for technological advancement to take place. In recent decades though‚ the trend has reversed; technological advancements now serve as a medium for human interaction. The internet has engulfed aspects of human life‚ such as social networking. MySpace‚ Facebook‚ Twitter and
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SOCIAL MEDIA: BOON OR BANE? Roberto M. Macatuggal‚ Ph.D. Web 2.0 has enabled web-based services‚ such as social networking sites‚ wikis‚ communication tools‚ etc.‚ that emphasize collaboration and sharing among users. This platform (Davis‚ 2012)‚ described simply as the read/write web‚ allows users to be both consumers and producers of online content. It is an interactive two-way web; a place where everyday folks with Internet access can create and edit stuff. Davis compares Web 1.0 and Web
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Social Media and The Classroom How social media could be used positively in the classroom. When presented with the topic of Social Media in Schools‚ we were asked to evaluate the positive uses of it and why it could and should be used in the classroom. Throughout research we have maintained the opinion that the use of social media would be more of an asset to the learning process than a hindrance. Social media allows for a door to the ever changing world called the future‚ which even
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Have cultural events become so commercialised that their true meaning and origins are lost‚ or should they be seen to be an emerging part of a culture that can initiate and foster modern cultural shifts? AGAINST Yes cultural events has become to commercialised – The guardian (2012) states that events has become to commercialised‚ take the Olympics for example‚ Fatima white bread argues that years ago people would compete in the Olympic games to embarrass the ‘spirit’ of the games‚ to do what they
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Dalits and New Media: Towards a Progressive Social Discourse Introduction Communication in India is complex and complicate in tune with the stratification and hierarchical order of Indian casteist society. Casteism‚ being the most complex and discriminatory social system of the world‚ vehemently denied the right of Dalits to have education. Thus letters and literature were inaccessible for Dalits for about three millennia; even though they kept their oral tradition alive. Things were changed
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