PROJECT REPORT ON “Consumer Acceptability & Brand Images of Parag & Amul in Lucknow.” 2010 ctives : 1. To acquire a better understanding of business environment under the professional guidance of practicing. 2. The practical experience acquired in the business concern with the theoretical knowledge received in classrooms and apply them in actual business situations soon after the completion of PGDM program. 3. To perform a propose
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strategies are aimed at not only boosting sales‚ but also developing ties and a long-term relationship with the customer have an upper hand in the long-term benefit of the business in terms of sales and profitability. One way of achieving this is creating a customer loyalty programme which is an effective marketing tool. This is attributed to the win-win situation whereby the customers are rewarded for their loyalty as well as the business acquiring and maintaining their market share through repetitive
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INTRODUCTION TO PURCHASING AND SUPPLIES MANAGEMENT Instructional Material for BBM- Distance Learning i COURSE OUTLINE COURSE CODE: BBM 214 COURSE TITLE: Introduction to Purchasing and Supplies Management Purpose: To introduce students to purchasing and supply management concepts and techniques necessary to perform the purchasing function of an organization Course Objectives: By the end of the course the students should be able to:• Describe the importance and relationship of the
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Purchasing exam Vraag 1 Statement: Purchasing is purely a tactic activity in an organization. a. True. b. False. Vraag 2 Which of the following phrases fits to the logistic expression: integral chain method? a. The client’s purchasing activity is the input for purchasing from my suppliers. b. All parts work for the end customer. c. All parts of the supply chain work for the end product d. Chain is only strong as its weakest part. Vraag 3 What is the goal of purchasing strategy? a.
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Evaluate the external corporate communications of an existing product or service Types of external corporate communications Write down the meaning of each and give examples Related to CWOA * Advertising – Advertising is a way to inform in a way of notice or announcement to the public or businesses about promotions‚ services and products. Other can be information about upcoming events or a massive sale. Advertisement can be informed through TV‚ leaflets and Radio. CWOA inform their customers about
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Amway in China: A Case of Corporate and Brand Reputation[1] With the turbulent regulatory environment for the direct selling industry in China‚ the November 2005 announcement that Amway China Co. Ltd (ACCL) had over $2 billion in sales for the second consecutive year is significant for the multilevel direct selling giant‚ Amway Corporation. China remains the leading market of their worldwide operations even though direct selling was banned in 1998. Their success can be attributed to responses
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PART 1: PURCHASING ACTIVITIES In buying a PC for a specific purpose might be a little bit tricky‚ and during this process lot of factors that need to be consider before going to decide which one to go for‚ such as the price‚ usability‚ a good hard drive‚ the choice of processor directly affects your computer running speed‚ the size of your RAM. For me I will go for a desktop PC that is suitable for my needs and wants. These are the activities that I need to do in using my PC such as doing research
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All businesses have both ethical and corporate social responsibilities when conducting their day to day operations. Ethical responsibility is when the business has a set of values and guiding principles which are accepted and incorporated into business practices. Corporate social responsibility is when a business owes a duty towards the community as well as the environment. Businesses such as Coles and Woolworths take an individualism view in which they only care about their long term self - interest
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LOYALTY In the play as the audience we witness loyalty in two different ways. It can be referred as loyalty and disloyalty‚ but I want to emphasize on loyalty in the concepts of one which the loyalty that audience seeks in a character as a true man and the other one is which the loyalty that the character shows to themselves. In the play we see the loyalty of Macbeth to himself where he murders King Duncan in order to take the crown. This proves his loyalty to his own ambitions and desires. Also
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Describe and evaluate two or more theories for the formation of romantic relationships (8+16 marks) The similarity theory by Byrne et al 1986 explains the formation of relationships. The essence of this view is that similarity promotes liking. Firstly‚ you will sort potential partners for dissimilarity‚ avoiding people who you perceive as a different personality type and attitudes to yourself. Then you chose someone who is most similar to yourself from the remaining. Couples with similar attitudes
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