FEDEX FedEx Marketing Plan Dedication to Innovation‚ Service & Responsibility MKTG 6352 2011 Table of Contents 1.2 Letter of Recommendation ..................................................................................................................................... . 3 1.3 Executive Summary ............................................................................................................................................. 4 1.4 Introduction‚ Background
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Introduction FedEx a courier company head quartered in Memphis‚ Tennessee United States. The company was founded in 1970’s for overnight shipping purpose. The company is primarily associated with document shipping and express packs. Basically it is the American association but is expanding otherwise as well. Target Market Target market of FedEx includes; • Embassies and other governmental institutions • Small business owners and professionals that are in need of professional connections at
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right of decision making such as the resources allocation and advertising decision. The organization is very important as it is responsible for the continuing success of the business operation. In this report‚ the primary focus is to create a marketing plan which helps launch the new product to the market and operate profitably. The strategies for developing the framework (one year) are clearly stated. 2.0 Environmental Scan 2.1 The organization The organization is a popular beverage company
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Supplier Measurement helps FedEx Manage a Worldwide supply base FedEx is one of the few companies that have realised that suppliers affect its total costs to a large extent. Hence‚ it has introduced measures like detailed supplier scorecard to evaluate supplier performance for goods‚ services and fuel. This supplier scorecard maintains a level of uniformity among the many supply management groups and is available to all its suppliers and employees through its intranet. The scorecards for suppliers
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A marketing strategy can achieve its desired result only if implemented properly. Actual performances is often differences from expectation. There are four possible cause for this difference : 1. The marketing strategy was inappropriate or unrealistic 2. The implementation was inappropriate for the strategy 3. The implementation process was mismanages 4. The internal or external environment changed substantially between development of the marketing strategy and its implementation
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* A115924 Case study Questions for discussion: Which three environmental forces are likely to have the greatest effects on FedEx? Explain your answer. Environmental forces are the unpredictable forces that cannot be controlled and it can be detrimental to the company’s position. Three of the following forces have the greatest impacts on FedEx: Competitors Intense competition from the U.S Postal Service‚ UPS‚ Emery‚ DHL andRPS has enormous effects on FedEx’s business
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FedEx Marketing Mix Federal Express is an express transportation company‚ founded in 1973 by Frederick W. Smith. During his college years‚ he recognized that the United States was becoming a service-oriented economy and needed a reliable‚ overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith‚ he did not take it to heart and ended up
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packages per day. This shows that CP is the most profitable and huge potential for growth. Customer analysis – Who needs CP? How large is the market? Is CP an economically viable product? Can FedEx do 6000 CPs a day? If you look at the current market for Special-Handled Packages there is huge potential for FedEx to take market share with CP and reach their goal of 6000 Pieces per day. Two products that are already offered in the market (Airline Over-the-Counter and Skycap and VIP Services) cost more
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FedEx Corporation A Strategic Marketing Analysis Student Number: 1324449 Word Count: 2000 words Pages: 16 (including cover) 1324449 MMS Assignment Executive Summary Every generation expects easier access to more of what the world has to offer; more products and services‚ more information and ideas‚ more people and places. Today‚ a number of companies‚ FedEx Express‚ FedEx Ground‚ FedEx Freight‚ FedEx Kinko’s Office and Print Services‚ FedEx Custom Critical‚ FedEx Trade Network
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The Continental Senior Center-Evaluation Plan John Thompson HSM/270 Valmarie Turner December 18th‚ 2011 The Continental Senior Center is in need of change. The reason I say this is because this community which is made up of senior citizens prominently‚ not only as the population‚ but the leaders and teachers as well would profit by letting change come into the society. I want to create an infrastructure which would allow the mergers of new home real estate with a younger organization and
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