Nike Nike was founded in 1964 by Philip Knight and Bill Bowerman. They started to design shoes that were lighter‚ better padded‚ and featured waffle like patterns in their rubber sole. At first not much commercial success. After that they started importing low cost‚ high quality running shoes out of Asian countries. A deal was made with Onitsuka to import these hoes to the US‚ there were sold under the brand name ‘Blue Ribbon Shoes’ (BRS). Their initial shipment were only 200 shoes. By 1964 BRS
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Nike‚ Greek Goddess of Victory In Greek mythology‚ Nike was a goddess who personified victory. She was the beautiful goddess of strength. Her great speed enabled her to be victorious. This is why she is also known as the Winged Goddess of Victory. Nike is the daughter of Pallas‚ a Titan and Styx. She had three brothers‚ Kratos (Strength)‚ Bia (Force)‚ and Zelus (Zeal & Jealously). Nike is seen with wings in most statues and paintings. Her symbols include a wreath or sash to crown a victor‚
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Stephanie Hernandez Ethics HU 357 August 3‚ 2013 Nike’s Code of Ethics Matter of Respect: Nike knows that people perform best in a work environment free from unlawful harassment and discrimination‚ and we want to be sure that harassment and discrimination of all types do not occur at Nike. To that end‚ Nike’s policy prohibits discrimination and harassment‚ seeks to prevent harassment and provides employees with an effective complaint process. Employees must take care to treat other the
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The Temple of Athena Nike Greek Architecture is the most important and influential in Western history reaching a peak between 400 and 300 BC. Some examples of Ancient Greek architecture and sculptures were built primarily for religious purposes‚ to represent deities or to serve as temples‚ such as the Acropolis‚ the Parthenon‚ Erechtheum‚ Apollo Didyma‚ and the Temple of Athena Nike. The decision to build Athena Nike was an expression of Athens’ ambitions to defeat Sparta and become a world
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Department: Marketing Intern/Research | | Date: October 21st/2011 | S | Ext: - Perry Broome - Fanshawe College | | here Dear: Morgan Feltz‚ I am an intern here at Nike HQ in Los Angeles and I have decided to write to you today a consumer brief that identifies our strong points within the Nike Brand‚ a strong sports brand that has expanded to high-end sports appeal reaching many demographics and psychographics as well. It is understood that psychographics identify personality
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Nike‚ a very popular company‚ is a very creative and a wealth company. Nike is an amazing company. Starting out as a little company with little money and becoming one of the leading brands in the world. Making millions of dollars and coming out with new apparel and shoes every single day. Making many people happy. Too many people are in love with this company. “ I am just happy to be a part of the Nike family.”(Lebron James‚ 2016- BrainyQuote‚" n.d.). As you can see many people love this brand‚
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Nike transform into a market-oriented company after 1998. Prior to 1998 Nike gained market share based off of Nike name branding. Nike was not a company that looked towards the future‚ they failed recognized the wants and needs of their customer base and was totally insentive to the ethical issues of exploiting oversea workers. Nike created a new management team to in reinvent Nike. The company now uses its capabilities and matches them to their customer’s value. It appears the customers are the
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just the way Friedman and Phelps had predicted: in the 1970s‚ as the inflation rate rose into double digits‚ the unemployment rate was as high or higher than in the stable-price years of the 1950s and 1960s. Inflation was eventually brought under control in the 1980s‚ but only after a painful period of extremely high unemployment‚ the worst since the Great Depression. By predicting the phenomenon of stagflation in advance‚ Friedman and Phelps achieved one of the great triumphs of postwar economics
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this‚ Nike introduces its latest products through a marketing communication group that can strengthen the “positioning of‚ and key messages about‚ the Nike brand‚” through different forms of visual aids and point-of-purchase advertising. In connection to this‚ Nike continuously aims to apply marketing tactics that are appropriate with the people who reside in these continents or nations. For example‚ aside from traditional advertising in the form of television‚ billboards‚ and the like‚ Nike also
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MANAJEMEN KEUANGAN Analisis Rasio Keuangan antara Nike Inc. dan Adidas Group Anggota Kelompok : Herlina 1011031008 Fina Nidaul Mufiddah 1011031048 Maria Ansela Handayani 1011031062 Novia Niki Pertiwi 1011031070 Tiaraku Oktia 1011031082 S1 AKUNTANSI FAKULTAS EKONOMI UNIVERSITAS LAMPUNG 2011/2012 NIKE‚ Inc. CONSOLIDATED FINANCIAL STATEMENTS FOR THE PERIOD ENDED FEBRUARY 28‚ 2010 (In millions‚ except per share data) INCOME STATEMENT
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