More… The Marketing Audit - Download PPT — Presentation Transcript • 1. The Marketing Audit and the Marketing Plan Systematically takes stock of an organisation’s marketing health and plans the direction and scope of marketing activities • 2. Definition “ the means by which a company can understand how it relates to the environment in which it operates... ..the means by which a company can identify it’s own strengths and weaknesses as they relate to opportunities and threats” The marketing plan serves
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Strategic Decisions: Vision into Action and Beyond 16 September 2009 Welcome • Refer you to our forward looking statements • Operating under the UK Takeover Code • Unable to repeat or update near-term targets or growth expectations • All our conversations with the market will need to be monitored by an approved financial adviser Todd Stitzer Chief Executive Officer Vision into Action and Beyond • Compelling strategy to drive growth • Bottom up plan of priorities and actions •
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1 UNIVERSITY OF MUMBAI’S ALKESH DINESH MODY INSTITUTE FOR FINANCIAL & MANAGEMENT STUDIES 2 NAME OF THE STUDENT AHSAN KHAN AJAY DHUTAWALE ARUN IYER ANAS KHAN VIKAS GUPTA VIVEK KAMBLE ROLL NOS 45 11 28 48 25 39 SYBMS SEM II SIGNATURES Submitted to :- Prof. Anita Boabade Mam 3 Topic : - 4 I would like to express my special thanks of gratitude to my Prof. Anita Bobade Mam as well as our Director who gave us golden opportunity to do this wonderful project on the topic
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Sales Promotion & Advertising Of Dominos Pizza UNIVERSITY OF MUMBAI ASSESSMENT YEAR : 2012-2013 SUBMITTED BY – SMIT D. DAFAL T.Y.Bms REENA MEHTA COLLEGE BHAYANDER‚ THANE 401 107 SALES PROMOTION AND ADVERTISING OF DOMINOS PIZZA DOMINOS PIZZA INDIA - HEAD OFFICE OFFICE 101‚ TIMMY ARCADE‚ MAKWANA ROAD‚ MAROL NAKA‚ ANDHERI EAST MUMBAI‚ - 400059 SMIT D. DAFAL G /210‚ VAIBHAV PARK‚ OPPOSITE DOMINOS PIZZA‚ MIRA BHAYANDER ROAD‚ MIRA ROAD EAST‚ THANE 401 107. ISHA CHOWDHRY
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SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS Study on Premium CarsWithTOYOTA KIRLOSKAR MOTORS | Submitted By: PRASHANT MAKKER MBA-IB (2009-2011) Roll No. : A1802009009 INDUSTRY GUIDE FACULTY GUIDE Mr. RAJESH GROVER Mrs. KOKIL JAIN Manager –North Planning Toyota Kirloskar Motors AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY – UTTAR PRADESH
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established ● Poor inventory management Challenges we are facing ● Ineffective market research ● Lack of new talent (innovation) ● Declining performance What are the solutions? ● Sales - establish strong relationships with hardware companies ● Marketing - invest in R&D ● Software development - hire new talent Plan of action 1. Sale of Library 2. Form Alliance 3. Major Investment in R&D Sale of Library Sale of Library - $2‚600‚000 Cash + 4% Royalty (Starting $400‚000 First year = Assumption of
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The Secret to Capsim Success it’s all about the sweet spot… Team Andrews Fall I 2009 BUSN 6200 Presented By Team Andrews: Brad White‚ Tim Fish‚ Christina Vance‚ Stephanie Bogan‚ & Anthony Vatterott Team Approach Vision Statement To design and manufacture the world’s most cutting edge electronic sensors. To out perform and eliminate the competition in every segment of the market place. To triumph Team Andrews as the monopolistic company it once was. Team Andrews Fall I 2009 BUSN 6200 Team
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f Rajan [ Ferrari: The Italian Automotive Company] STRATEGIC MANAGEMENT PROJECT Introduction: Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello‚ Italy. Founded by Enzo Ferrari in 1929‚ as Scuderia Ferrari‚ the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history‚ the company has been noted for its continued participation in racing‚ especially in
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(United States of America‚ Canada‚ Latin America‚ Caribbean) MANAGEMENT DETAILS Chris Johnson Executive Vice President Head of Nestlé Business Excellence Patrice Bula Executive Vice President Responsible for the Strategic Business Units‚ Marketing‚ Sales and Nespresso Nandu Nandkishore Executive Vice President Responsible for Asia‚ Oceania and Africa Wan Ling Martello Executive Vice President Chief Financial Officer PRODUCTS Nestlé has some 8‚000 brands‚ with a wide range of products
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14001 Company situated at 16 Km mile stone‚ South-west of Lucknow‚ the capital of Uttar Pradesh on NH No 25 and is well connected by road‚ rail and air. It is a totally integrated automobile plant‚ engaged in designing‚ developing‚ manufacturing and marketing a broad spectrum of conventional and non-conventional fuel driven 3-wheelers. A. Sahay‚ Professor of Strategic Management and Chairperson Centre for Innovation and Entrepreneurship‚ Birla Institute of Management Technology‚ Greater Noida‚ India
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