I will have more opportunities to share my business ideas with other people and find my business partner. September 16th‚ I attended a business event – Inbound 2014 in Boston. Inbound 2014 are 4 days of inspiring events. This year Inbound had over 10‚000 attendees including the most innovative and successful business leaders and thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe. INBOUND’s purpose is to provide the inspiration‚
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[pic] Event Business Plan Template An event Business Plan serves to communicate the strategic plan for taking the event forward‚ usually over a period of three to five years (if it is not a one-off proposition). Every event should have a Business Plan. Regardless of the scale‚ age or history of your event‚ the Business Plan is an essential tool that will: • Communicate the vision‚ purpose and benefits of the event to others • Enable you to focus on the event’s potential to
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Topic 2: How do you think Social Media are shaping demand for Events and the Event Experience? Use examples to illustrate your argument. Social media can be clearly defined by breaking down these two words. Media is an instrument of communications towards the world‚ for example‚ newspapers‚ magazines‚ radios and televisions. Social would be the interaction between one human being to another. Therefore if we put them together‚ social media would means an interaction between one to another through
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theory of Sponsorship. ...............................................................................11 2.2.3 Sponsorship expectations ........................................................................................12 2.3 Sponsorship as marketing communications ....................................................................13 2.4 Sponsorship and corporate strategy
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Unit 1 – i Introduction to Marketing 1 About Me… b Professor Mark Runge markrunge.rmit@gmail.com k it@ il Cell # by request Office hours are by appointment 2 Class Structure The course will be structured as follows – I will lecture for the first part of class I will then assign discussion questions for groups to answer. You will have 20min to formulate your answers. You will then share these answers with the class. 3 Assessment Assignment 1: A
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Project plan – 1 version Tuesday 28 Sept Presentation in week 39 Project plan – final version Tuesday 5 Oct Production programme – 1 version Monday 11 Oct Production programme – final version Monday 18 Oct st st Number of time event will be held Date and place of event Number of visitors/participants Costs per person 1 22 and 23 of July 2011 Westergasfabriek‚ Amsterdam 2000 Friday Saturday € 10‚00 € 15‚00 nd rd Client Annelies de Bruine RIVM Annelies.Debruine@Inholland.nl 0615279834 Deborah
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Event: Advertising presentation called “Creating a Successful Campaign” Who was there? ● Bill Smith‚ company president ● James Jones‚ keynote speaker and successful entrepreneur ● Lisa Brian‚ advertising guru ● 1‚000+ employees from the Marketing division What was the event about? ● Event Tagline: “From Good to Great: Turning a Mediocre Campaign into a Home Run for Your Client” ● Memorable information: ○ Meet the unspoken needs by going the extra mile to discover what your client
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Principles of Event Management Since the dawn of time‚ in one way or another‚ events have existed to mark an important occasion that is to happen. Celebrating the changing of seasons and phases of the moon are all events because it gathers people of a common interest to a specified place at a particular place. Although events have been around for many years‚ the 1990’s saw the events industry emerge. The events industry saw the growth of events related education in colleges and universities.
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to an individual’s perception about the underlying main causes of events in his/her life. Or‚ more simply: Do you believe that your destiny is controlled by yourself or by external forces (such as fate‚ god‚ or powerful others)? Thus‚ locus of control is conceptualized as referring to a unidimensional continuum‚ ranging from external to internal: LOC & Motivation Internal LOC External LOC People accept responsibility for events (Davis Individuals blame their environment for failures (Phares
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Brands which failed to judge the Indian market * * Mercedes-Benz. In 1995 the German car giant opened a plant in Indiato produce its E-class Sedan. The car‚ which was targeted at the growing ranks of India’s wealthy middle class‚ failed to inspire. By 1997‚ the plant was using only 10 per cent of its 20‚000 car capacity. ‘Indians turned up their noses at the Sedan – a model older than those sold in Europe‚’ reported Business Week at the time. ‘Now Mercedes has to reassess its mistakes and
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