SCHOOL OF CHEMICAL & LIFE SCIENCES Marketing For Life Sciences MODULE CL2803 TUTORIAL 14 (Week 16) Integrated Marketing Communication: Personal Selling‚ Public Relations and Sales Promotion Case Study 1 Eu Yan Sang’s "sugar-free" Infant’s Digestive Support Formula Teabag Infants who feed on dairy products usually develop intestinal heat problems that affect health. To help the infant clear these heat problems‚ many parents in Hong Kong would use traditional methods that involved boiling Chinese
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Marketing | | Marketing report | Module Code HK60 56216 Module Title Marketing Module Tutor: Ms. Sarah Fraser Date of Submission: 22 May 2013 Total word count: 3‚870 Marketing plan a. SWOT analysis Executive summary Jones Lang LaSalle (NYSE:JLL) is a professional services firm which is specialized in real estate. Our expert teams deliver integrated services worldwide. We are to seeking to increase property value for owners‚ occupants or investors in real estate. The
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Medical Ethics (Current Event Summary #1) Parents oppose end of care for brain-dead son. This event was about Motl Brody of Brooklyn. He was pronounced dead after a half-year fight against a brain tumor‚ and the DR’s at Children’s National Medical Center in Washington say the seventh-grader’s brain has ceased functioning entirely. “ But for the past few days‚ a machine has continued to inflate and deflate his lungs. As of late Friday his heart was still beating with the help of a cocktail of
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[pic] MARKETING ASSIGNMENT 1 Group name: Felipe Ovalhe Bueno- Student ID: 2013204 Paula Andia- Student ID:2013211 Priscila Miyamoto-Student ID: Talumba Rashid-Student ID:2013328 Table of Report: Introduction
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customers. Cons: ・Extra personnel cost. Offer a variety of events (promotion‚ amusement‚ socializing). La Guinguette can host local bands‚ dance contests‚ and other interactive events to create an interest for those who know of the restaurant but have no desire to try it. All events will be held during dinner. Pros: ・By offering events‚ we can create customers’ demand of visiting the restaurant. ・By offering different events‚ we can have repeat customers. ・Customers can enjoy not only good
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8 : Final Exam - Final Exam Time Remaining: Final Exam Question 1. 1. (TCO 4) Which of the following are measures used by marketing executives? (Points : 5) Market share Cost per lead Retention rate Cost per click All of the above Question 2. 2. (TCO 1) The more a marketing plan is based on _____ rather than guesses‚ the less uncertainty and fewer risks are associated with executing it. (Points : 5) industry forecasts
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words‚ what does the term marketing mean? Marketing‚ more than any other business function‚ deals with customers. Creating customer value and satisfaction are at the very heart of modern marketing thinking and practice. The simplest definition of marketing is that it is the delivery of customer satisfaction at a profit. The goal of marketing is to attract new customers by promising superior value‚ and to keep current customers by delivering satisfaction. Marketing is much more than selling
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process is a prerequisite for event success. This is true when motivating full time‚ part time or volunteer staff’. 1. Define ‘motivation’ 2. Introduction a. Why is motivation important in events? b. Pulsating organisation structure c. Examples of events d. Set up answers 3. Main body a. Step 1 Full time staff (in service operations chapter) i. Adams equity theory ii. Describe iii. Critique iv. Apply to events b. Step 2 Part-time
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Current Events September Summarize the Article Parkinson’s disease‚ a chronic disease with unknown causes‚ attacks brain cells‚ specifically the ones that control body movement. This causes shaking‚ stiff limbs‚ and poor coordination. Because of this‚ Professor Trond Riise and colleagues Anders Engeland and Kjetil Bjørnevik started the painstaking work of analyzing over 100 million prescriptions in Norway. Their research started in 2004 and continues to this day. In their study‚ the medicines that
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Some Factors Which Are Often Ignored At An Event There are some factors which are often ignored when planning an event but are quite important. Considering these three factors are important for the successful execution of an event. Toilets Provision of adequate toilet facilities is necessary for the convenience of the audience at a function. If existing toilets are inadequate‚ additional portable units must be made available. Toilet locations should be: • well marked; • well lit (including surrounding
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