Introduction Capstone is a business simulation designed to teach strategy‚ competitive analysis‚ finance‚ cross-functional alignment‚ and the selection of tactics to build a successful and focused company. In each round‚ we have to meet the buying criteria for our customers in each segment. We have five different products: Traditional Segment‚ Low-End Segment‚ High-End Segment‚ Performance Segment‚ and Size Segment. Each round is a year in the company’s life and decisions are made in research and
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SIMULATION DEBRIEFING 1.Describe (a) the prioritization process and (b) the governance structure. The prioritization process involves the below steps‚ * Strategic goals and objectives * A clear articulation of the company’s overall strategy is created which includes the details of customer/market segments. * A distinctive advantage in products or services and the overall investment in R&D. a set of percentage of sales and the amount‚ which varies by industry and by
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Overview Our company Orange experienced a very successful campaign and grew more profitable over the six quarters throughtout the Market Simulation. In terms of market share in comparison to the competition‚ we placed fourth holding 12 percent market share. We initially targeted the Mercedes market‚ and later developed products aimed at the Traveler and Workhorse clientele. In terms of profitability‚ we suffered a loss moving from Quarter 1 to Quarter 2‚ which is typical of most early-stage companies
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Phase 2: 2016 - 2018 Synopsis You selected Pursue Big-Box Distribution‚ Expand Online Presence‚ and Develop a Private-Label Product and declined no opportunities . Below is a synopsis of how each opportunity affected your Working Capital and Cash Flow. Pursue Big-Box Distribution Taking on Mega- Mart Inc. as a customer resulted in impressive top-line growth but the company’s EBIT margin declined. Revenue’16’17’1805K10K $7‚100 Opportunity EBIT’16’17’180250500 Opportunity Free Cash Flow’16’17’180-2K-1K
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Thomas Shewman Eaton MKT 300 9 December 2012 Simulation Paper In the first quarter and second quarter‚ I had to develop my brand name‚ the target segment‚ the responsibilities as Vice President‚ and location of where I will sell my product. I chose the name Pacers for my brand name. When I think of selling computers‚ I want a brand name that sounds fast and reliable; I came up with a few names and chose Pacers because it makes the consumers or buyers think the computer is fast and reliable. When
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1.0 NEGOTIATION PLAN/PREPARATION 1.1 Our company’s Interest and position in this negotiation 1.1.1 Interest For Cobalt‚ Our Company has three main interests in this joint venture negotiation. Firstly‚ we want to increase PC market share in Korea because PC market is a high-profit industry and is developing with a high speed. Secondly‚ we want to access smoothly to Korea and get the Korea’s government favor and policy support. The last one is that we want to find an experienced Korea PC company
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Assignment 8 – The Simulation Project Judith L. Allen BUSN310‚ American Public University January 27‚ 2013 Assignment 8 – The Simulation Project Multinational corporations face many challenges in their domestic and global environments. According to Ajami‚ Cool‚ Goddard‚ and Khambata “a multinational firm is one in which a certain percentage of the earnings‚ assets‚ sales‚ or personnell of a firm come from or are deployed in foreign locations” (Ajami‚ Cool‚ Goddard‚ & Khambata‚ 2006
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WORKING CAPITAL SIMULATION: MANAGING GROWTH CASE OVERVIEW Sunflower Nutraceuticals (SNC)‚ is a privately held nutraceuticals – a wide distributor which provides all the vital dietary supplements such as herbs for women’s‚ vitamins‚ and minerals for all the consumers (mainly women’s)‚ distributors and retailers. They are struggling to break even‚ with relatively flat annual sales growth and thin margins. SNC generates $ 10 million in revenues and holds a large selection of SKU’s
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The Mt. Everest Base Camp is a dream goal for the vast majority of the trekkers and explorers around the globe. There were a few endeavors to make summit to the Everest for leaving impressions on the famous base camp of Mt. Everest (5364 m) like the legendary Sir Edmund Hillary and Tenzing Norgay- Mt. Everest climbers. However‚ many of them vanished or passed on amid the journey. New Zealand national Hillary and Nepali resident Sherpa were sufficiently fortunate to successfully have the summit to
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is a difference between taking a risk and being stupid. Climbing Mount Everest without much experience or preparation definitely falls under the category of being stupid. As Larry Kersten‚ CEO of Despair‚ Inc‚ once said‚ “Before you attempt to beat the odds‚ be sure you could survive the odds beating you.” Before summiting such a prodigious mountain‚ one should be sure of the peril they are bringing on themselves. Mount Everest‚ with little oxygen and roaring winds‚ is one of the most dangerous places
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